Accessibility of TV programs to persons with disabilities

The most modern media systems in television program production and placement have the obligation of ensuring program accessibility to persons with disabilities. While in some countries this obligation is defined through a certain minimum of adapted content, in Serbia there is a set of media laws onl...

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Autor principal: Ćitić Tatjana T.
Formato: article
Lenguaje:EN
Publicado: Serbian Sociological Association, Belgrade 2021
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Acceso en línea:https://doaj.org/article/a2d099e7cf494b9cbd003a1180b355f1
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spelling oai:doaj.org-article:a2d099e7cf494b9cbd003a1180b355f12021-12-05T21:32:03ZAccessibility of TV programs to persons with disabilities0085-63202560-488010.5937/socpreg55-32277https://doaj.org/article/a2d099e7cf494b9cbd003a1180b355f12021-01-01T00:00:00Zhttps://scindeks-clanci.ceon.rs/data/pdf/0085-6320/2021/0085-63202103110Q.pdfhttps://doaj.org/toc/0085-6320https://doaj.org/toc/2560-4880The most modern media systems in television program production and placement have the obligation of ensuring program accessibility to persons with disabilities. While in some countries this obligation is defined through a certain minimum of adapted content, in Serbia there is a set of media laws only indicating the necessity of care for persons with difficulty in following the television program. The basic thesis of this paper is how program accessibility, and thus increased social inclusion through media content, may be improved through the development and greater presence of the existing services (subtitle, sign language, audio-description), as well as through the introduction of new services, based on the capacities offered by digital technology and application of artificial intelligence in content production and placement. The statistics shows that at least one in eighteen persons in Serbia has difficulty in following TV program due to vision or hearing impairment and therefore, in the absence of the tools ensuring accessibility, these persons are unable to get information, education and entertainment from the television program.Ćitić Tatjana T.Serbian Sociological Association, Belgradearticleprogram accessibility to persons with vision and hearing impairmentpersons with disabilitiessubtitling/captioningaudio-descriptionsocial inclusionSociology (General)HM401-1281ENSociološki Pregled, Vol 55, Iss 3, Pp 1110-1137 (2021)
institution DOAJ
collection DOAJ
language EN
topic program accessibility to persons with vision and hearing impairment
persons with disabilities
subtitling/captioning
audio-description
social inclusion
Sociology (General)
HM401-1281
spellingShingle program accessibility to persons with vision and hearing impairment
persons with disabilities
subtitling/captioning
audio-description
social inclusion
Sociology (General)
HM401-1281
Ćitić Tatjana T.
Accessibility of TV programs to persons with disabilities
description The most modern media systems in television program production and placement have the obligation of ensuring program accessibility to persons with disabilities. While in some countries this obligation is defined through a certain minimum of adapted content, in Serbia there is a set of media laws only indicating the necessity of care for persons with difficulty in following the television program. The basic thesis of this paper is how program accessibility, and thus increased social inclusion through media content, may be improved through the development and greater presence of the existing services (subtitle, sign language, audio-description), as well as through the introduction of new services, based on the capacities offered by digital technology and application of artificial intelligence in content production and placement. The statistics shows that at least one in eighteen persons in Serbia has difficulty in following TV program due to vision or hearing impairment and therefore, in the absence of the tools ensuring accessibility, these persons are unable to get information, education and entertainment from the television program.
format article
author Ćitić Tatjana T.
author_facet Ćitić Tatjana T.
author_sort Ćitić Tatjana T.
title Accessibility of TV programs to persons with disabilities
title_short Accessibility of TV programs to persons with disabilities
title_full Accessibility of TV programs to persons with disabilities
title_fullStr Accessibility of TV programs to persons with disabilities
title_full_unstemmed Accessibility of TV programs to persons with disabilities
title_sort accessibility of tv programs to persons with disabilities
publisher Serbian Sociological Association, Belgrade
publishDate 2021
url https://doaj.org/article/a2d099e7cf494b9cbd003a1180b355f1
work_keys_str_mv AT citictatjanat accessibilityoftvprogramstopersonswithdisabilities
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