THE PLACE OF SOCIAL MEDIA IN THE SELECTION OF HOSPITALS AND PHYSICIANS: AN APPLICATION IN PRIVATE HOSPITALS IN SAKARYA PROVINCE

Social media is a rapidly evolving field in information technology with increased use of technology and information technology. Every day, millions of people communicate with each other through social media, share, exchange information, evaluate their leisure time, and are used for different purpose...

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Autores principales:	Pınar KİRİŞ, Elvan OKUTAN
Formato:	article
Lenguaje:	DE EN FR TR
Publicado:	Fırat University 2019
Materias:	social media hospital health hospital preference physician preference Social Sciences H Social sciences (General) H1-99
Acceso en línea:	https://doaj.org/article/a2d19ba93e52494aacc9979375afe53c
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spelling	oai:doaj.org-article:a2d19ba93e52494aacc9979375afe53c2021-11-24T09:20:40ZTHE PLACE OF SOCIAL MEDIA IN THE SELECTION OF HOSPITALS AND PHYSICIANS: AN APPLICATION IN PRIVATE HOSPITALS IN SAKARYA PROVINCE2148-416310.9761/JASSS7709https://doaj.org/article/a2d19ba93e52494aacc9979375afe53c2019-08-01T00:00:00Zhttps://jasstudies.com/index.jsp?mod=tammetin&makaleadi=541256555_32-P%C4%B1nar%20Kiri%C5%9F.pdf&key=28846https://doaj.org/toc/2148-4163Social media is a rapidly evolving field in information technology with increased use of technology and information technology. Every day, millions of people communicate with each other through social media, share, exchange information, evaluate their leisure time, and are used for different purposes. Organizations that want to keep up with the changes in the field have not started to use social media extensively in order to reach the target groups and gather information and suggestions. Today, not only the institutions, but also the physicians and hospitals, try to reach the consumers on social media. From all these considerations, the aim of this study is to identify the impact of social media that doctor/hospital is likely to prefer on individual behaviors.In this study, a questionnaire form was used which was used in the study of Fener and Çimen (2016). The study is carried out on 221 people who is served by private hospitals in Sakarya. The data were analyzed with SPSS 23.0 program and were evaluated through reliability analysis, exploratory factor analysis, correlation and regression analysis of the relationship between variables, T test and ANOVA analysis in one direction.According to the results of the study, the rate of use of social media tools is high (79.2%), while the percentage of participants who surveyed hospitals and doctors via social media is 68.8%, while 71.9% of them are researching at treatment and treatment methods.It has been found that the level of service purchase through social media is low (22.2%). 60.6% of the participants are women and between the ages of 21-30 (36.2%).It is concluded that the behavior of individuals on social media before the preference of the doctor/hospital affects in positive direction on the behavior of individuals on the means of social communication after the preference of the doctor/hospital(r= 0,637).Pınar KİRİŞElvan OKUTANFırat Universityarticlesocial mediahospitalhealthhospital preferencephysician preferenceSocial SciencesHSocial sciences (General)H1-99DEENFRTRJournal of Academic Social Science Studies , Vol 11, Iss 70, Pp 473-484 (2019)
institution	DOAJ
collection	DOAJ
language	DE EN FR TR
topic	social media hospital health hospital preference physician preference Social Sciences H Social sciences (General) H1-99
spellingShingle	social media hospital health hospital preference physician preference Social Sciences H Social sciences (General) H1-99 Pınar KİRİŞ Elvan OKUTAN THE PLACE OF SOCIAL MEDIA IN THE SELECTION OF HOSPITALS AND PHYSICIANS: AN APPLICATION IN PRIVATE HOSPITALS IN SAKARYA PROVINCE
description	Social media is a rapidly evolving field in information technology with increased use of technology and information technology. Every day, millions of people communicate with each other through social media, share, exchange information, evaluate their leisure time, and are used for different purposes. Organizations that want to keep up with the changes in the field have not started to use social media extensively in order to reach the target groups and gather information and suggestions. Today, not only the institutions, but also the physicians and hospitals, try to reach the consumers on social media. From all these considerations, the aim of this study is to identify the impact of social media that doctor/hospital is likely to prefer on individual behaviors.In this study, a questionnaire form was used which was used in the study of Fener and Çimen (2016). The study is carried out on 221 people who is served by private hospitals in Sakarya. The data were analyzed with SPSS 23.0 program and were evaluated through reliability analysis, exploratory factor analysis, correlation and regression analysis of the relationship between variables, T test and ANOVA analysis in one direction.According to the results of the study, the rate of use of social media tools is high (79.2%), while the percentage of participants who surveyed hospitals and doctors via social media is 68.8%, while 71.9% of them are researching at treatment and treatment methods.It has been found that the level of service purchase through social media is low (22.2%). 60.6% of the participants are women and between the ages of 21-30 (36.2%).It is concluded that the behavior of individuals on social media before the preference of the doctor/hospital affects in positive direction on the behavior of individuals on the means of social communication after the preference of the doctor/hospital(r= 0,637).
format	article
author	Pınar KİRİŞ Elvan OKUTAN
author_facet	Pınar KİRİŞ Elvan OKUTAN
author_sort	Pınar KİRİŞ
title	THE PLACE OF SOCIAL MEDIA IN THE SELECTION OF HOSPITALS AND PHYSICIANS: AN APPLICATION IN PRIVATE HOSPITALS IN SAKARYA PROVINCE
title_short	THE PLACE OF SOCIAL MEDIA IN THE SELECTION OF HOSPITALS AND PHYSICIANS: AN APPLICATION IN PRIVATE HOSPITALS IN SAKARYA PROVINCE
title_full	THE PLACE OF SOCIAL MEDIA IN THE SELECTION OF HOSPITALS AND PHYSICIANS: AN APPLICATION IN PRIVATE HOSPITALS IN SAKARYA PROVINCE
title_fullStr	THE PLACE OF SOCIAL MEDIA IN THE SELECTION OF HOSPITALS AND PHYSICIANS: AN APPLICATION IN PRIVATE HOSPITALS IN SAKARYA PROVINCE
title_full_unstemmed	THE PLACE OF SOCIAL MEDIA IN THE SELECTION OF HOSPITALS AND PHYSICIANS: AN APPLICATION IN PRIVATE HOSPITALS IN SAKARYA PROVINCE
title_sort	place of social media in the selection of hospitals and physicians: an application in private hospitals in sakarya province
publisher	Fırat University
publishDate	2019
url	https://doaj.org/article/a2d19ba93e52494aacc9979375afe53c
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THE PLACE OF SOCIAL MEDIA IN THE SELECTION OF HOSPITALS AND PHYSICIANS: AN APPLICATION IN PRIVATE HOSPITALS IN SAKARYA PROVINCE

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