BRAND ATTACHMENT, CUSTOMER TRUST AND CUSTOMER ENGAGEMENT: WHAT RANKING OF THESE LINKS IN THE RELATIONAL CHAIN?
Brand attachment, customer trust and customer engagement have been recognized for their mandatory role to build a strong brand-customer relationship and brand loyalty. The interactions between theses attitudinal variables have also been examined in different fields. However, no concep...
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| Autores principales: | , , |
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| Formato: | article |
| Lenguaje: | EN FR |
| Publicado: |
Université Mohammed V de Rabat
2021
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| Acceso en línea: | https://doi.org/10.48376/IMIST.PRSM/remarem-v13i1.26617 https://doaj.org/article/a3578e28e6414d6799a38fb17299b9cb |
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