Is It Digital Entrepreneurship? Designing a New Sport through Audience Ethnography

In designing a brand-new sport, do basic tenets of digital entrepreneurship such as ‘solve a user problem’ apply? How is it possible to understand who the potential audience might be for a product and experience that does not yet exist in a Culture Industry such as sports? The paper examines the beg...

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Autores principales: Linda Leung, Daniel Feldman
Formato: article
Lenguaje:EN
Publicado: MDPI AG 2021
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Acceso en línea:https://doaj.org/article/a3618e0b2e824160bd1e8fc9fb140c44
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