#LetsUnlitterUK: A demonstration and evaluation of the Behavior Change Wheel methodology

The Behavior Change Wheel is the most comprehensive and practically useful methodology available for developing behavior change interventions. The current article demonstrates how it can be applied to optimize pro-environmental behaviors and, in so doing, give interventionists access to a rigorous s...

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Bibliographic Details
Main Authors: Julia Kolodko, Kelly Ann Schmidtke, Daniel Read, Ivo Vlaev
Format: article
Language:EN
Published: Public Library of Science (PLoS) 2021
Subjects:
R
Q
Online Access:https://doaj.org/article/a3b1fa71e7bf4576a1b27d422f5bff1a
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