Sustainable initiatives in the food industry: Role of businesses and regulators

In response to global calls for environmental awareness, the Malaysian government enforced restrictions on plastic usage in the Malaysian foodservice industry in 2020. Despite the efforts of public awareness campaigns championing the detrimental effects of traditional plastic usage, the impact of me...

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Autores principales:	Geoffrey Tanakinjal, Alesia Gugkang, Haji Rithuan
Formato:	article
Lenguaje:	EN
Publicado:	LLC "CPC "Business Perspectives" 2021
Materias:	biodegradable straws consumer attitude food operators theory of planned behavior Marketing. Distribution of products HF5410-5417.5
Acceso en línea:	https://doaj.org/article/a3d0f95847f0461b8c2ca9e7ebcbbe62
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spelling	oai:doaj.org-article:a3d0f95847f0461b8c2ca9e7ebcbbe622021-11-18T14:11:39ZSustainable initiatives in the food industry: Role of businesses and regulators10.21511/im.17(4).2021.081814-24271816-6326https://doaj.org/article/a3d0f95847f0461b8c2ca9e7ebcbbe622021-11-01T00:00:00Zhttps://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/15828/IM_2021_04_Tanakinjal.pdfhttps://doaj.org/toc/1814-2427https://doaj.org/toc/1816-6326In response to global calls for environmental awareness, the Malaysian government enforced restrictions on plastic usage in the Malaysian foodservice industry in 2020. Despite the efforts of public awareness campaigns championing the detrimental effects of traditional plastic usage, the impact of measures taken by food traders remains inadequate. The paper seeks to explore the relationship between subjective norms, perceived behavioral control, attitude, and the intention to use biodegradable straws among food traders. Purposive sampling method, the Structural Equation Model (SEM), and Partial Least Squares (PLS) tools were employed. The sample included 270 respondents. The result found a significant correlation between the four variables, i.e., subjective norms, perceived behavioral control, attitude, and intention to use. Hence, results obtained indicate that conscientious consumers have a significant influence on businesses in their quest to reduce their overall impact on the surrounding environment. Consequently, their socially responsible decisions, i.e., initiatives of using biodegradable products, have advocated mindful consumerism and encouraged positive purchasing behaviors. The results predict increasing demands as an outcome of this accumulated synergy, and this in turn provides more opportunities for food traders and their associated counterparts. The contributions of this study extend toward both theoretical and practical knowledge: (a) better understanding of consumer attitude and how it influences purchase intention, and (b) government regulation and enforcement towards environmental awareness and activities associated with global contributions.Geoffrey TanakinjalAlesia GugkangHaji RithuanLLC "CPC "Business Perspectives"articlebiodegradable strawsconsumer attitudefood operatorstheory of planned behaviorMarketing. Distribution of productsHF5410-5417.5ENInnovative Marketing, Vol 17, Iss 4, Pp 88-102 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	biodegradable straws consumer attitude food operators theory of planned behavior Marketing. Distribution of products HF5410-5417.5
spellingShingle	biodegradable straws consumer attitude food operators theory of planned behavior Marketing. Distribution of products HF5410-5417.5 Geoffrey Tanakinjal Alesia Gugkang Haji Rithuan Sustainable initiatives in the food industry: Role of businesses and regulators
description	In response to global calls for environmental awareness, the Malaysian government enforced restrictions on plastic usage in the Malaysian foodservice industry in 2020. Despite the efforts of public awareness campaigns championing the detrimental effects of traditional plastic usage, the impact of measures taken by food traders remains inadequate. The paper seeks to explore the relationship between subjective norms, perceived behavioral control, attitude, and the intention to use biodegradable straws among food traders. Purposive sampling method, the Structural Equation Model (SEM), and Partial Least Squares (PLS) tools were employed. The sample included 270 respondents. The result found a significant correlation between the four variables, i.e., subjective norms, perceived behavioral control, attitude, and intention to use. Hence, results obtained indicate that conscientious consumers have a significant influence on businesses in their quest to reduce their overall impact on the surrounding environment. Consequently, their socially responsible decisions, i.e., initiatives of using biodegradable products, have advocated mindful consumerism and encouraged positive purchasing behaviors. The results predict increasing demands as an outcome of this accumulated synergy, and this in turn provides more opportunities for food traders and their associated counterparts. The contributions of this study extend toward both theoretical and practical knowledge: (a) better understanding of consumer attitude and how it influences purchase intention, and (b) government regulation and enforcement towards environmental awareness and activities associated with global contributions.
format	article
author	Geoffrey Tanakinjal Alesia Gugkang Haji Rithuan
author_facet	Geoffrey Tanakinjal Alesia Gugkang Haji Rithuan
author_sort	Geoffrey Tanakinjal
title	Sustainable initiatives in the food industry: Role of businesses and regulators
title_short	Sustainable initiatives in the food industry: Role of businesses and regulators
title_full	Sustainable initiatives in the food industry: Role of businesses and regulators
title_fullStr	Sustainable initiatives in the food industry: Role of businesses and regulators
title_full_unstemmed	Sustainable initiatives in the food industry: Role of businesses and regulators
title_sort	sustainable initiatives in the food industry: role of businesses and regulators
publisher	LLC "CPC "Business Perspectives"
publishDate	2021
url	https://doaj.org/article/a3d0f95847f0461b8c2ca9e7ebcbbe62
work_keys_str_mv	AT geoffreytanakinjal sustainableinitiativesinthefoodindustryroleofbusinessesandregulators AT alesiagugkang sustainableinitiativesinthefoodindustryroleofbusinessesandregulators AT hajirithuan sustainableinitiativesinthefoodindustryroleofbusinessesandregulators
_version_	1718420801781235712

Sustainable initiatives in the food industry: Role of businesses and regulators

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