MODERN MARKETING TECHNOLOGIES IN THE ADVERTISING BUSINESS

The article shows the need for new approaches to the creation of competitive advantage for the Russian companies working in the field of advertising. Integrated use of marketing interaction marketing technology and marketing experience will allow Russian companies to maximize customer value and achi...

Descripción completa

Guardado en:

Detalles Bibliográficos
Autores principales:	M. Orlova, A. Serzhantov, A. Cherskikh
Formato:	article
Lenguaje:	RU
Publicado:	Publishing House of the State University of Management 2016
Materias:	рекламные бизнес-услуги комплекс маркетинговых технологий кастомизированное взаимодействие тейлоризация маркетинг впечатлений Sociology (General) HM401-1281 Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/a3f771b59f54474c93e77688b9398f68
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

id	oai:doaj.org-article:a3f771b59f54474c93e77688b9398f68
record_format	dspace
spelling	oai:doaj.org-article:a3f771b59f54474c93e77688b9398f682021-12-03T07:43:15ZMODERN MARKETING TECHNOLOGIES IN THE ADVERTISING BUSINESS1816-42772686-8415https://doaj.org/article/a3f771b59f54474c93e77688b9398f682016-03-01T00:00:00Zhttps://vestnik.guu.ru/jour/article/view/108https://doaj.org/toc/1816-4277https://doaj.org/toc/2686-8415The article shows the need for new approaches to the creation of competitive advantage for the Russian companies working in the field of advertising. Integrated use of marketing interaction marketing technology and marketing experience will allow Russian companies to maximize customer value and achieve a competitive edge in a turbulent market environment.M. OrlovaA. SerzhantovA. CherskikhPublishing House of the State University of Managementarticleрекламные бизнес-услугикомплекс маркетинговых технологийкастомизированное взаимодействиетейлоризациямаркетинг впечатленийSociology (General)HM401-1281Economics as a scienceHB71-74RUВестник университета, Vol 0, Iss 3, Pp 44-48 (2016)
institution	DOAJ
collection	DOAJ
language	RU
topic	рекламные бизнес-услуги комплекс маркетинговых технологий кастомизированное взаимодействие тейлоризация маркетинг впечатлений Sociology (General) HM401-1281 Economics as a science HB71-74
spellingShingle	рекламные бизнес-услуги комплекс маркетинговых технологий кастомизированное взаимодействие тейлоризация маркетинг впечатлений Sociology (General) HM401-1281 Economics as a science HB71-74 M. Orlova A. Serzhantov A. Cherskikh MODERN MARKETING TECHNOLOGIES IN THE ADVERTISING BUSINESS
description	The article shows the need for new approaches to the creation of competitive advantage for the Russian companies working in the field of advertising. Integrated use of marketing interaction marketing technology and marketing experience will allow Russian companies to maximize customer value and achieve a competitive edge in a turbulent market environment.
format	article
author	M. Orlova A. Serzhantov A. Cherskikh
author_facet	M. Orlova A. Serzhantov A. Cherskikh
author_sort	M. Orlova
title	MODERN MARKETING TECHNOLOGIES IN THE ADVERTISING BUSINESS
title_short	MODERN MARKETING TECHNOLOGIES IN THE ADVERTISING BUSINESS
title_full	MODERN MARKETING TECHNOLOGIES IN THE ADVERTISING BUSINESS
title_fullStr	MODERN MARKETING TECHNOLOGIES IN THE ADVERTISING BUSINESS
title_full_unstemmed	MODERN MARKETING TECHNOLOGIES IN THE ADVERTISING BUSINESS
title_sort	modern marketing technologies in the advertising business
publisher	Publishing House of the State University of Management
publishDate	2016
url	https://doaj.org/article/a3f771b59f54474c93e77688b9398f68
work_keys_str_mv	AT morlova modernmarketingtechnologiesintheadvertisingbusiness AT aserzhantov modernmarketingtechnologiesintheadvertisingbusiness AT acherskikh modernmarketingtechnologiesintheadvertisingbusiness
_version_	1718373829035687936

MODERN MARKETING TECHNOLOGIES IN THE ADVERTISING BUSINESS

Ejemplares similares