MODERN MARKETING TECHNOLOGIES IN THE ADVERTISING BUSINESS
The article shows the need for new approaches to the creation of competitive advantage for the Russian companies working in the field of advertising. Integrated use of marketing interaction marketing technology and marketing experience will allow Russian companies to maximize customer value and achi...
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| Autores principales: | , , |
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| Formato: | article |
| Lenguaje: | RU |
| Publicado: |
Publishing House of the State University of Management
2016
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/a3f771b59f54474c93e77688b9398f68 |
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