The influence of store image on customer satisfaction: a case study of a shoe store
Knowledge of customers' image of a store is an essential factor in the management of retail outlets. This article presents a case study of the effect of the image customers have of a shoe store on their satisfaction, based on a descriptive and quantitative survey, with the application of a stru...
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| Autores principales: | , |
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| Formato: | article |
| Lenguaje: | EN PT |
| Publicado: |
FUCAPE Business School
2010
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/a4607854d326492683e4554f62508f20 |
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