EXAMINATION OF DIGITALIZATION IN HUNGARIAN AND ROMANIAN COMPANIES

2020 posed a series of unforeseen challenges for economic actors. Digitalization, one of the most critical drivers of innovation, provided a lifeline for organizations who anticipated the opportunity and ramifications of a global pandemic. Digitalization offered alternative solutions for contacting...

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Autores principales: Tünde-Zita Kovács, Beáta Bittner, Forest David, András Nábrádi
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Publicado: University of Oradea 2021
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spelling oai:doaj.org-article:a4944d94b0b54b3ba5b3fde16a7c4d162021-11-09T19:44:17ZEXAMINATION OF DIGITALIZATION IN HUNGARIAN AND ROMANIAN COMPANIES1222-569X1582-5450https://doaj.org/article/a4944d94b0b54b3ba5b3fde16a7c4d162021-07-01T00:00:00Zhttp://anale.steconomiceuoradea.ro/volume/2021/n1/010.pdfhttps://doaj.org/toc/1222-569Xhttps://doaj.org/toc/1582-54502020 posed a series of unforeseen challenges for economic actors. Digitalization, one of the most critical drivers of innovation, provided a lifeline for organizations who anticipated the opportunity and ramifications of a global pandemic. Digitalization offered alternative solutions for contacting partners, serving customer needs, retaining customers, and creating the possibility of online administration. The present study seeks to answer the question - using a database of ongoing research - to what extent are Hungarian and Romanian businesses able to discover the characteristics of the digital transformation, where and to what extent digital technology plays a role in the supply chain, and whether they have started digitization. The developed quantitative database was analyzed and processed utilizing SPSS 25 statistical software. Descriptive statistics and frequency analysis were run, followed by an analysis of variance to explore the existing relationships. For the multiple mean comparison test, the Tamhane test was used to analyze for differences in groups. As a result of the evaluation, the authors found statistical support that managers opinions on Internet Platforms creating more accessible business agreements is dependent on firm size with larger firms placing more emphasis on the benefits of Internet Platforms than smaller firms. The organizations recognize the potential of digital developments, but these developments are accompanied by a high degree of mistrust. Digital technology is typically used only to conduct processes during production or service activities and not as commonly conducted for increasing market share or expansion. Based on the authors' proposal, the broadest possible application of digital technology within a company can provide its user a long-term survival, competitive advantage, and further development opportunities.Tünde-Zita KovácsBeáta BittnerForest DavidAndrás NábrádiUniversity of Oradeaarticledigitalization; innovation; platform business model; platform-based businessesBusinessHF5001-6182FinanceHG1-9999DEENFRITAnnals of the University of Oradea: Economic Science, Vol 30, Iss 1, Pp 114-120 (2021)
institution DOAJ
collection DOAJ
language DE
EN
FR
IT
topic digitalization; innovation; platform business model; platform-based businesses
Business
HF5001-6182
Finance
HG1-9999
spellingShingle digitalization; innovation; platform business model; platform-based businesses
Business
HF5001-6182
Finance
HG1-9999
Tünde-Zita Kovács
Beáta Bittner
Forest David
András Nábrádi
EXAMINATION OF DIGITALIZATION IN HUNGARIAN AND ROMANIAN COMPANIES
description 2020 posed a series of unforeseen challenges for economic actors. Digitalization, one of the most critical drivers of innovation, provided a lifeline for organizations who anticipated the opportunity and ramifications of a global pandemic. Digitalization offered alternative solutions for contacting partners, serving customer needs, retaining customers, and creating the possibility of online administration. The present study seeks to answer the question - using a database of ongoing research - to what extent are Hungarian and Romanian businesses able to discover the characteristics of the digital transformation, where and to what extent digital technology plays a role in the supply chain, and whether they have started digitization. The developed quantitative database was analyzed and processed utilizing SPSS 25 statistical software. Descriptive statistics and frequency analysis were run, followed by an analysis of variance to explore the existing relationships. For the multiple mean comparison test, the Tamhane test was used to analyze for differences in groups. As a result of the evaluation, the authors found statistical support that managers opinions on Internet Platforms creating more accessible business agreements is dependent on firm size with larger firms placing more emphasis on the benefits of Internet Platforms than smaller firms. The organizations recognize the potential of digital developments, but these developments are accompanied by a high degree of mistrust. Digital technology is typically used only to conduct processes during production or service activities and not as commonly conducted for increasing market share or expansion. Based on the authors' proposal, the broadest possible application of digital technology within a company can provide its user a long-term survival, competitive advantage, and further development opportunities.
format article
author Tünde-Zita Kovács
Beáta Bittner
Forest David
András Nábrádi
author_facet Tünde-Zita Kovács
Beáta Bittner
Forest David
András Nábrádi
author_sort Tünde-Zita Kovács
title EXAMINATION OF DIGITALIZATION IN HUNGARIAN AND ROMANIAN COMPANIES
title_short EXAMINATION OF DIGITALIZATION IN HUNGARIAN AND ROMANIAN COMPANIES
title_full EXAMINATION OF DIGITALIZATION IN HUNGARIAN AND ROMANIAN COMPANIES
title_fullStr EXAMINATION OF DIGITALIZATION IN HUNGARIAN AND ROMANIAN COMPANIES
title_full_unstemmed EXAMINATION OF DIGITALIZATION IN HUNGARIAN AND ROMANIAN COMPANIES
title_sort examination of digitalization in hungarian and romanian companies
publisher University of Oradea
publishDate 2021
url https://doaj.org/article/a4944d94b0b54b3ba5b3fde16a7c4d16
work_keys_str_mv AT tundezitakovacs examinationofdigitalizationinhungarianandromaniancompanies
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