Dampak Serta Strategi UMKM Saat Pandemi Covid-19 Di Kabupaten Sidoarjo

Changes in consumer behavior and people's consumption patterns during the COVID19 pandemic have made bag and suitcase SMEs in Kedensari Village feel the social and economic impact. The changes that occur require MSMEs to make strategies to deal with unexpected problems. So the purpose of this s...

Descripción completa

Guardado en:

Detalles Bibliográficos
Autores principales:	Indah Widyaningtyas, Farida Rahmawati
Formato:	article
Lenguaje:	EN ID
Publicado:	Fakultas Ekonomi dan Bisnis, UPN Veteran Jakarta 2021
Materias:	msmes socio-economic impact strategy swot analysis Finance HG1-9999 Business HF5001-6182
Acceso en línea:	http://dx.doi.org/10.35590/jeb.v8i1.2860 https://doaj.org/article/a517f0305a564439bdd5f25c1d5ec1b8
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

id	oai:doaj.org-article:a517f0305a564439bdd5f25c1d5ec1b8
record_format	dspace
spelling	oai:doaj.org-article:a517f0305a564439bdd5f25c1d5ec1b82021-11-17T06:12:32ZDampak Serta Strategi UMKM Saat Pandemi Covid-19 Di Kabupaten Sidoarjohttp://dx.doi.org/10.35590/jeb.v8i1.28602356-02822684-7582https://doaj.org/article/a517f0305a564439bdd5f25c1d5ec1b82021-07-01T00:00:00Zhttps://ejournal.upnvj.ac.id/index.php/ekobis/article/view/2860/pdfhttps://doaj.org/toc/2356-0282https://doaj.org/toc/2684-7582Changes in consumer behavior and people's consumption patterns during the COVID19 pandemic have made bag and suitcase SMEs in Kedensari Village feel the social and economic impact. The changes that occur require MSMEs to make strategies to deal with unexpected problems. So the purpose of this study is to compare the socioeconomic impact of MSMEs before and during the COVID-19 pandemic and formulate strategies that can be applied by MSME bags and suitcases during the Covid19 pandemic. This study uses a descriptive qualitative approach. Methods of data collection using interviews, observation, and documentation. In analyzing the data using collection, reduction, display, and drawing conclusions. The results showed that the number of visitors, training, and sales results decreased and unemployment in Kedensari Village increased. The IE matrix shows the position of MSME bags and suitcases in cell 1 with an x-axis of 3.51 and a y-axis of 3.27. There are three strategies from the results of the SWOT matrix analysis that have the highest TAS based on calculations on the QSPM matrix, namely increasing promotions through online sales media, exploring other businesses during a pandemic, and conducting focus group discussions.Indah WidyaningtyasFarida RahmawatiFakultas Ekonomi dan Bisnis, UPN Veteran Jakartaarticlemsmessocio-economic impactstrategyswot analysisFinanceHG1-9999BusinessHF5001-6182ENIDEkonomi dan Bisnis, Vol 8, Iss 1, Pp 21-41 (2021)
institution	DOAJ
collection	DOAJ
language	EN ID
topic	msmes socio-economic impact strategy swot analysis Finance HG1-9999 Business HF5001-6182
spellingShingle	msmes socio-economic impact strategy swot analysis Finance HG1-9999 Business HF5001-6182 Indah Widyaningtyas Farida Rahmawati Dampak Serta Strategi UMKM Saat Pandemi Covid-19 Di Kabupaten Sidoarjo
description	Changes in consumer behavior and people's consumption patterns during the COVID19 pandemic have made bag and suitcase SMEs in Kedensari Village feel the social and economic impact. The changes that occur require MSMEs to make strategies to deal with unexpected problems. So the purpose of this study is to compare the socioeconomic impact of MSMEs before and during the COVID-19 pandemic and formulate strategies that can be applied by MSME bags and suitcases during the Covid19 pandemic. This study uses a descriptive qualitative approach. Methods of data collection using interviews, observation, and documentation. In analyzing the data using collection, reduction, display, and drawing conclusions. The results showed that the number of visitors, training, and sales results decreased and unemployment in Kedensari Village increased. The IE matrix shows the position of MSME bags and suitcases in cell 1 with an x-axis of 3.51 and a y-axis of 3.27. There are three strategies from the results of the SWOT matrix analysis that have the highest TAS based on calculations on the QSPM matrix, namely increasing promotions through online sales media, exploring other businesses during a pandemic, and conducting focus group discussions.
format	article
author	Indah Widyaningtyas Farida Rahmawati
author_facet	Indah Widyaningtyas Farida Rahmawati
author_sort	Indah Widyaningtyas
title	Dampak Serta Strategi UMKM Saat Pandemi Covid-19 Di Kabupaten Sidoarjo
title_short	Dampak Serta Strategi UMKM Saat Pandemi Covid-19 Di Kabupaten Sidoarjo
title_full	Dampak Serta Strategi UMKM Saat Pandemi Covid-19 Di Kabupaten Sidoarjo
title_fullStr	Dampak Serta Strategi UMKM Saat Pandemi Covid-19 Di Kabupaten Sidoarjo
title_full_unstemmed	Dampak Serta Strategi UMKM Saat Pandemi Covid-19 Di Kabupaten Sidoarjo
title_sort	dampak serta strategi umkm saat pandemi covid-19 di kabupaten sidoarjo
publisher	Fakultas Ekonomi dan Bisnis, UPN Veteran Jakarta
publishDate	2021
url	http://dx.doi.org/10.35590/jeb.v8i1.2860 https://doaj.org/article/a517f0305a564439bdd5f25c1d5ec1b8
work_keys_str_mv	AT indahwidyaningtyas dampaksertastrategiumkmsaatpandemicovid19dikabupatensidoarjo AT faridarahmawati dampaksertastrategiumkmsaatpandemicovid19dikabupatensidoarjo
_version_	1718425879925751808

Dampak Serta Strategi UMKM Saat Pandemi Covid-19 Di Kabupaten Sidoarjo

Ejemplares similares