Communication Ambassadors—an Australian Social Media Initiative to Develop Communication Skills in Early Career Scientists
Science communication is a skill set to be developed through ongoing interactions with different stakeholders across a variety of platforms. Opportunities to engage the general public are typically reserved for senior scientists, but the use of social media in science communication allows all scient...
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American Society for Microbiology
2018
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oai:doaj.org-article:a543c0f020b3428faf1f4ac43b0e95f02021-11-15T15:04:53ZCommunication Ambassadors—an Australian Social Media Initiative to Develop Communication Skills in Early Career Scientists10.1128/jmbe.v19i1.14281935-78851935-7877https://doaj.org/article/a543c0f020b3428faf1f4ac43b0e95f02018-03-01T00:00:00Zhttps://journals.asm.org/doi/10.1128/jmbe.v19i1.1428https://doaj.org/toc/1935-7877https://doaj.org/toc/1935-7885Science communication is a skill set to be developed through ongoing interactions with different stakeholders across a variety of platforms. Opportunities to engage the general public are typically reserved for senior scientists, but the use of social media in science communication allows all scientists to instantaneously disseminate their findings and interact with online users. The Communication Ambassador program is a social media initiative launched by the Australian Society for Microbiology to expand the online presence and science communication portfolios of early-career scientists. Through their participation in the program, a rotating roster of Australian microbiologists have broadened the online reach of the Society’s social media channels as well as their own professional networks by attending and live-tweeting microbiology events throughout the year. We present the Communication Ambassador program as a case study of coordinated social media activity in science communication to the general public, and describe the potential for its applications in science education and training.Jack T. H. WangCheryl J. PowerCharlene M. KahlerDena LyrasPaul R. YoungJonathan IredellRoy Robins-BrowneAmerican Society for MicrobiologyarticleSpecial aspects of educationLC8-6691Biology (General)QH301-705.5ENJournal of Microbiology & Biology Education, Vol 19, Iss 1 (2018) |
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Special aspects of education LC8-6691 Biology (General) QH301-705.5 |
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Special aspects of education LC8-6691 Biology (General) QH301-705.5 Jack T. H. Wang Cheryl J. Power Charlene M. Kahler Dena Lyras Paul R. Young Jonathan Iredell Roy Robins-Browne Communication Ambassadors—an Australian Social Media Initiative to Develop Communication Skills in Early Career Scientists |
description |
Science communication is a skill set to be developed through ongoing interactions with different stakeholders across a variety of platforms. Opportunities to engage the general public are typically reserved for senior scientists, but the use of social media in science communication allows all scientists to instantaneously disseminate their findings and interact with online users. The Communication Ambassador program is a social media initiative launched by the Australian Society for Microbiology to expand the online presence and science communication portfolios of early-career scientists. Through their participation in the program, a rotating roster of Australian microbiologists have broadened the online reach of the Society’s social media channels as well as their own professional networks by attending and live-tweeting microbiology events throughout the year. We present the Communication Ambassador program as a case study of coordinated social media activity in science communication to the general public, and describe the potential for its applications in science education and training. |
format |
article |
author |
Jack T. H. Wang Cheryl J. Power Charlene M. Kahler Dena Lyras Paul R. Young Jonathan Iredell Roy Robins-Browne |
author_facet |
Jack T. H. Wang Cheryl J. Power Charlene M. Kahler Dena Lyras Paul R. Young Jonathan Iredell Roy Robins-Browne |
author_sort |
Jack T. H. Wang |
title |
Communication Ambassadors—an Australian Social Media Initiative to Develop Communication Skills in Early Career Scientists |
title_short |
Communication Ambassadors—an Australian Social Media Initiative to Develop Communication Skills in Early Career Scientists |
title_full |
Communication Ambassadors—an Australian Social Media Initiative to Develop Communication Skills in Early Career Scientists |
title_fullStr |
Communication Ambassadors—an Australian Social Media Initiative to Develop Communication Skills in Early Career Scientists |
title_full_unstemmed |
Communication Ambassadors—an Australian Social Media Initiative to Develop Communication Skills in Early Career Scientists |
title_sort |
communication ambassadors—an australian social media initiative to develop communication skills in early career scientists |
publisher |
American Society for Microbiology |
publishDate |
2018 |
url |
https://doaj.org/article/a543c0f020b3428faf1f4ac43b0e95f0 |
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