DETERMINANTS OF CUSTOMERS CHOICE OF RETAIL OUTLET FOR THE PURCHASE OF FRUITS AND VEGETABLES

Research background: With market liberalization and the introduction of the new Global GAP measures, several vertical coordination options have emerged, presenting smallholder farmers with multiple market outlets. The choice of any vertical coordination option (VCO) is likely to be entwined by farm,...

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Autores principales:	Oriyomi OSITADE, Kehinde Paul ADEOSUN, Bolarin Titus OMONONA
Formato:	article
Lenguaje:	EN
Publicado:	Slovak University of Agriculture 2021
Materias:	retail outlets fruits and vegetable consumer’s choice socioeconomics urban Agriculture S Agriculture (General) S1-972
Acceso en línea:	https://doaj.org/article/a5de8bfa25124d00989fc57f4c94da3c
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spelling	oai:doaj.org-article:a5de8bfa25124d00989fc57f4c94da3c2021-11-10T21:23:34ZDETERMINANTS OF CUSTOMERS CHOICE OF RETAIL OUTLET FOR THE PURCHASE OF FRUITS AND VEGETABLES1336-926110.15414/raae.2021.24.02.90-100https://doaj.org/article/a5de8bfa25124d00989fc57f4c94da3c2021-10-01T00:00:00Zhttps://roaae.org/wp-content/uploads/RAAE_2_2021_Ositade_et_al.pdfhttps://doaj.org/toc/1336-9261Research background: With market liberalization and the introduction of the new Global GAP measures, several vertical coordination options have emerged, presenting smallholder farmers with multiple market outlets. The choice of any vertical coordination option (VCO) is likely to be entwined by farm, farmer and vertical coordination attributes, yet the selection of an appropriate market outlet for delivering farm produce is not clear-cut. Purpose of the article: This study determines factors influencing the choice of vertical coordination options among smallholder French beans producers in Murang’a South Sub-County. Methods: Using data from a sample of 215 smallholder producers, the study employed a multivariate probit model (MVP) to explain the determinants of vertical coordination option choices among French beans farmers in four wards located in Murang’a South Sub-County. Findings & Value added: The results indicate that the choice of vertical coordination option was significantly influenced by gender, household size, education stock, group membership, extension service, training access, farming experience, off-farm income, credit access, distance and market reliability. This implies that the promotion of collective action as an institutional tool for linking farmers to high-value markets, matters. These networks will aid in sharing knowledge, increasing borrowing power and thus, producers can improve French bean quality as required by the market. Additionally, financial institutions stakeholders should develop policies that favour the acquisition of credit at affordable rates. Further, the government with other relevant stakeholders should conduct more training on global gap standards.Oriyomi OSITADEKehinde Paul ADEOSUNBolarin Titus OMONONASlovak University of Agriculturearticleretail outletsfruits and vegetableconsumer’s choicesocioeconomicsurban AgricultureSAgriculture (General)S1-972ENReview of Agricultural and Applied Economics, Vol 24, Iss 2, Pp 90-100 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	retail outlets fruits and vegetable consumer’s choice socioeconomics urban Agriculture S Agriculture (General) S1-972
spellingShingle	retail outlets fruits and vegetable consumer’s choice socioeconomics urban Agriculture S Agriculture (General) S1-972 Oriyomi OSITADE Kehinde Paul ADEOSUN Bolarin Titus OMONONA DETERMINANTS OF CUSTOMERS CHOICE OF RETAIL OUTLET FOR THE PURCHASE OF FRUITS AND VEGETABLES
description	Research background: With market liberalization and the introduction of the new Global GAP measures, several vertical coordination options have emerged, presenting smallholder farmers with multiple market outlets. The choice of any vertical coordination option (VCO) is likely to be entwined by farm, farmer and vertical coordination attributes, yet the selection of an appropriate market outlet for delivering farm produce is not clear-cut. Purpose of the article: This study determines factors influencing the choice of vertical coordination options among smallholder French beans producers in Murang’a South Sub-County. Methods: Using data from a sample of 215 smallholder producers, the study employed a multivariate probit model (MVP) to explain the determinants of vertical coordination option choices among French beans farmers in four wards located in Murang’a South Sub-County. Findings & Value added: The results indicate that the choice of vertical coordination option was significantly influenced by gender, household size, education stock, group membership, extension service, training access, farming experience, off-farm income, credit access, distance and market reliability. This implies that the promotion of collective action as an institutional tool for linking farmers to high-value markets, matters. These networks will aid in sharing knowledge, increasing borrowing power and thus, producers can improve French bean quality as required by the market. Additionally, financial institutions stakeholders should develop policies that favour the acquisition of credit at affordable rates. Further, the government with other relevant stakeholders should conduct more training on global gap standards.
format	article
author	Oriyomi OSITADE Kehinde Paul ADEOSUN Bolarin Titus OMONONA
author_facet	Oriyomi OSITADE Kehinde Paul ADEOSUN Bolarin Titus OMONONA
author_sort	Oriyomi OSITADE
title	DETERMINANTS OF CUSTOMERS CHOICE OF RETAIL OUTLET FOR THE PURCHASE OF FRUITS AND VEGETABLES
title_short	DETERMINANTS OF CUSTOMERS CHOICE OF RETAIL OUTLET FOR THE PURCHASE OF FRUITS AND VEGETABLES
title_full	DETERMINANTS OF CUSTOMERS CHOICE OF RETAIL OUTLET FOR THE PURCHASE OF FRUITS AND VEGETABLES
title_fullStr	DETERMINANTS OF CUSTOMERS CHOICE OF RETAIL OUTLET FOR THE PURCHASE OF FRUITS AND VEGETABLES
title_full_unstemmed	DETERMINANTS OF CUSTOMERS CHOICE OF RETAIL OUTLET FOR THE PURCHASE OF FRUITS AND VEGETABLES
title_sort	determinants of customers choice of retail outlet for the purchase of fruits and vegetables
publisher	Slovak University of Agriculture
publishDate	2021
url	https://doaj.org/article/a5de8bfa25124d00989fc57f4c94da3c
work_keys_str_mv	AT oriyomiositade determinantsofcustomerschoiceofretailoutletforthepurchaseoffruitsandvegetables AT kehindepauladeosun determinantsofcustomerschoiceofretailoutletforthepurchaseoffruitsandvegetables AT bolarintitusomonona determinantsofcustomerschoiceofretailoutletforthepurchaseoffruitsandvegetables
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DETERMINANTS OF CUSTOMERS CHOICE OF RETAIL OUTLET FOR THE PURCHASE OF FRUITS AND VEGETABLES

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