INTERACTION OF MARKETING AND LOGISTICS AT STAGES OF LIFE CYCLE OF PRODUCTS

The arguments proving necessity of interaction of marketing and logistics departments at stages of the life cycle of goods (LCG) are presented. The modern evaluation treatment connecting marketing and logistics of each stage of LCG is given. The carrying out of evaluation purposes both logistics and...

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Autor principal:	K. Igrokova
Formato:	article
Lenguaje:	RU
Publicado:	Publishing House of the State University of Management 2016
Materias:	маркетинг логистика управление маркетингом и логистикой взаимосвязь маркетинга и логистики жизненный цикл товара стадии жизненного цикла товара в разрезе маркетинга и логистики Sociology (General) HM401-1281 Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/a6fbf3c394444fdebb22d2ebac4d6681
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id	oai:doaj.org-article:a6fbf3c394444fdebb22d2ebac4d6681
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spelling	oai:doaj.org-article:a6fbf3c394444fdebb22d2ebac4d66812021-12-03T07:43:16ZINTERACTION OF MARKETING AND LOGISTICS AT STAGES OF LIFE CYCLE OF PRODUCTS1816-42772686-8415https://doaj.org/article/a6fbf3c394444fdebb22d2ebac4d66812016-03-01T00:00:00Zhttps://vestnik.guu.ru/jour/article/view/140https://doaj.org/toc/1816-4277https://doaj.org/toc/2686-8415The arguments proving necessity of interaction of marketing and logistics departments at stages of the life cycle of goods (LCG) are presented. The modern evaluation treatment connecting marketing and logistics of each stage of LCG is given. The carrying out of evaluation purposes both logistics and marketing for the efficiency of their interaction.The marketing and logistics functions are discussed. These functions are concretized towards all stages of the life cycle of goods. Communication management efficiency with competent interactions of services of marketing and logistics is tracked.K. IgrokovaPublishing House of the State University of Managementarticleмаркетинглогистикауправление маркетингом и логистикойвзаимосвязь маркетинга и логистикижизненный цикл товарастадии жизненного цикла товара в разрезе маркетинга и логистикиSociology (General)HM401-1281Economics as a scienceHB71-74RUВестник университета, Vol 0, Iss 3, Pp 201-203 (2016)
institution	DOAJ
collection	DOAJ
language	RU
topic	маркетинг логистика управление маркетингом и логистикой взаимосвязь маркетинга и логистики жизненный цикл товара стадии жизненного цикла товара в разрезе маркетинга и логистики Sociology (General) HM401-1281 Economics as a science HB71-74
spellingShingle	маркетинг логистика управление маркетингом и логистикой взаимосвязь маркетинга и логистики жизненный цикл товара стадии жизненного цикла товара в разрезе маркетинга и логистики Sociology (General) HM401-1281 Economics as a science HB71-74 K. Igrokova INTERACTION OF MARKETING AND LOGISTICS AT STAGES OF LIFE CYCLE OF PRODUCTS
description	The arguments proving necessity of interaction of marketing and logistics departments at stages of the life cycle of goods (LCG) are presented. The modern evaluation treatment connecting marketing and logistics of each stage of LCG is given. The carrying out of evaluation purposes both logistics and marketing for the efficiency of their interaction.The marketing and logistics functions are discussed. These functions are concretized towards all stages of the life cycle of goods. Communication management efficiency with competent interactions of services of marketing and logistics is tracked.
format	article
author	K. Igrokova
author_facet	K. Igrokova
author_sort	K. Igrokova
title	INTERACTION OF MARKETING AND LOGISTICS AT STAGES OF LIFE CYCLE OF PRODUCTS
title_short	INTERACTION OF MARKETING AND LOGISTICS AT STAGES OF LIFE CYCLE OF PRODUCTS
title_full	INTERACTION OF MARKETING AND LOGISTICS AT STAGES OF LIFE CYCLE OF PRODUCTS
title_fullStr	INTERACTION OF MARKETING AND LOGISTICS AT STAGES OF LIFE CYCLE OF PRODUCTS
title_full_unstemmed	INTERACTION OF MARKETING AND LOGISTICS AT STAGES OF LIFE CYCLE OF PRODUCTS
title_sort	interaction of marketing and logistics at stages of life cycle of products
publisher	Publishing House of the State University of Management
publishDate	2016
url	https://doaj.org/article/a6fbf3c394444fdebb22d2ebac4d6681
work_keys_str_mv	AT kigrokova interactionofmarketingandlogisticsatstagesoflifecycleofproducts
_version_	1718373830064340992

INTERACTION OF MARKETING AND LOGISTICS AT STAGES OF LIFE CYCLE OF PRODUCTS

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