What’s behind a scratch card? Designing a mobile application using gamification to study customer loyalty: An experimental approach
The use of game design elements (often called gamification) by firms to engage the customers has attracted attention in recent times. These game elements contribute to shaping up customer’s motivation and loyalty. Gamification is explored from the lens of both empirical as well as an experimental m...
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| Autores principales: | , |
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| Formato: | article |
| Lenguaje: | EN |
| Publicado: |
Australasian Association for Information Systems
2021
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/a712f2a93f7b4087ac9250076336d67e |
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