THE MARKETING ANALYSIS AS THE MECHANISM OF INCREASE IN COMPETITIVE ADVANTAGES OF THE ENTERPRISE IN THE BRANCH MARKET

In article it is proved that the main directions of marketing activity of the enterprises in modern economy combine lines of economic, financial, planned, production, marketing and research work. In the general structure of marketing by authors marketing of research and development, marketing of goo...

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Autores principales:	L. Putyatina, O. Orlova, L. Lavrova
Formato:	article
Lenguaje:	RU
Publicado:	Publishing House of the State University of Management 2017
Materias:	market research marketing strategy structure of marketing direction of marketing Sociology (General) HM401-1281 Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/a71362ec67ef4e79b8dda314c4b0ee44
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spelling	oai:doaj.org-article:a71362ec67ef4e79b8dda314c4b0ee442021-12-03T07:43:20ZTHE MARKETING ANALYSIS AS THE MECHANISM OF INCREASE IN COMPETITIVE ADVANTAGES OF THE ENTERPRISE IN THE BRANCH MARKET1816-42772686-8415https://doaj.org/article/a71362ec67ef4e79b8dda314c4b0ee442017-02-01T00:00:00Zhttps://vestnik.guu.ru/jour/article/view/595https://doaj.org/toc/1816-4277https://doaj.org/toc/2686-8415In article it is proved that the main directions of marketing activity of the enterprises in modern economy combine lines of economic, financial, planned, production, marketing and research work. In the general structure of marketing by authors marketing of research and development, marketing of goods and services, marketing of means of production, marketing of material resources, import and export marketing, marketing of financial and investment activity, marketing of social development is allocated.L. PutyatinaO. OrlovaL. LavrovaPublishing House of the State University of Managementarticlemarket researchmarketing strategystructure of marketingdirection of marketingSociology (General)HM401-1281Economics as a scienceHB71-74RUВестник университета, Vol 0, Iss 2, Pp 86-88 (2017)
institution	DOAJ
collection	DOAJ
language	RU
topic	market research marketing strategy structure of marketing direction of marketing Sociology (General) HM401-1281 Economics as a science HB71-74
spellingShingle	market research marketing strategy structure of marketing direction of marketing Sociology (General) HM401-1281 Economics as a science HB71-74 L. Putyatina O. Orlova L. Lavrova THE MARKETING ANALYSIS AS THE MECHANISM OF INCREASE IN COMPETITIVE ADVANTAGES OF THE ENTERPRISE IN THE BRANCH MARKET
description	In article it is proved that the main directions of marketing activity of the enterprises in modern economy combine lines of economic, financial, planned, production, marketing and research work. In the general structure of marketing by authors marketing of research and development, marketing of goods and services, marketing of means of production, marketing of material resources, import and export marketing, marketing of financial and investment activity, marketing of social development is allocated.
format	article
author	L. Putyatina O. Orlova L. Lavrova
author_facet	L. Putyatina O. Orlova L. Lavrova
author_sort	L. Putyatina
title	THE MARKETING ANALYSIS AS THE MECHANISM OF INCREASE IN COMPETITIVE ADVANTAGES OF THE ENTERPRISE IN THE BRANCH MARKET
title_short	THE MARKETING ANALYSIS AS THE MECHANISM OF INCREASE IN COMPETITIVE ADVANTAGES OF THE ENTERPRISE IN THE BRANCH MARKET
title_full	THE MARKETING ANALYSIS AS THE MECHANISM OF INCREASE IN COMPETITIVE ADVANTAGES OF THE ENTERPRISE IN THE BRANCH MARKET
title_fullStr	THE MARKETING ANALYSIS AS THE MECHANISM OF INCREASE IN COMPETITIVE ADVANTAGES OF THE ENTERPRISE IN THE BRANCH MARKET
title_full_unstemmed	THE MARKETING ANALYSIS AS THE MECHANISM OF INCREASE IN COMPETITIVE ADVANTAGES OF THE ENTERPRISE IN THE BRANCH MARKET
title_sort	marketing analysis as the mechanism of increase in competitive advantages of the enterprise in the branch market
publisher	Publishing House of the State University of Management
publishDate	2017
url	https://doaj.org/article/a71362ec67ef4e79b8dda314c4b0ee44
work_keys_str_mv	AT lputyatina themarketinganalysisasthemechanismofincreaseincompetitiveadvantagesoftheenterpriseinthebranchmarket AT oorlova themarketinganalysisasthemechanismofincreaseincompetitiveadvantagesoftheenterpriseinthebranchmarket AT llavrova themarketinganalysisasthemechanismofincreaseincompetitiveadvantagesoftheenterpriseinthebranchmarket AT lputyatina marketinganalysisasthemechanismofincreaseincompetitiveadvantagesoftheenterpriseinthebranchmarket AT oorlova marketinganalysisasthemechanismofincreaseincompetitiveadvantagesoftheenterpriseinthebranchmarket AT llavrova marketinganalysisasthemechanismofincreaseincompetitiveadvantagesoftheenterpriseinthebranchmarket
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THE MARKETING ANALYSIS AS THE MECHANISM OF INCREASE IN COMPETITIVE ADVANTAGES OF THE ENTERPRISE IN THE BRANCH MARKET

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