MARKETING CHANNELS ANALYSIS OF CARICA (Carica Pubescens) FARMING IN KEJAJAR DISTRICT, WONOSOBO REGENCY

The main problem of Carica farming in Kejajar District was the differences in farmers' prices in the collection and processing Carica fruit industry. The product marketed by the farmers was fresh Carica fruit and information about the minimum selling price caused them to be unable to determine...

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Autores principales:	Rallyanta Tarigan, Alla Asmara, Nia Kurniawati Hidayat
Formato:	article
Lenguaje:	EN ID
Publicado:	Bogor Agricultural University 2021
Materias:	Agriculture (General) S1-972 Business HF5001-6182
Acceso en línea:	https://doaj.org/article/a724098b3a86488b828d03195d4cd284
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spelling	oai:doaj.org-article:a724098b3a86488b828d03195d4cd2842021-11-04T04:20:00ZMARKETING CHANNELS ANALYSIS OF CARICA (Carica Pubescens) FARMING IN KEJAJAR DISTRICT, WONOSOBO REGENCY1693-58532407-252410.17358/jma.18.1.78https://doaj.org/article/a724098b3a86488b828d03195d4cd2842021-03-01T00:00:00Zhttps://jurnal.ipb.ac.id/index.php/jmagr/article/view/35626https://doaj.org/toc/1693-5853https://doaj.org/toc/2407-2524The main problem of Carica farming in Kejajar District was the differences in farmers' prices in the collection and processing Carica fruit industry. The product marketed by the farmers was fresh Carica fruit and information about the minimum selling price caused them to be unable to determine the right institution. These problems affected Carica's marketing channel, leading to market inefficiencies. This study's place was selected purposively in Kejajar District, Wonosobo Regency, with the consideration that Kejajar Subdistrict is a Carica center with a production of 4,589 tons (68%) of the total Carica production in Wonosobo Regency. The research was conducted from October - November 2020. The Structure Conduct Performance (SCP) method was used to analyze the marketing channels. The results of the marketing channel analysis show that the market structure formed at the farm level was in the form of a purely competitive market, and at the trader level, the market structure was formed by oligopoly. There were six Carica-marketing channels with cash payment systems, and the merchant determined the purchase price. The highest farmer’s share and profit to cost ratio was channel I (farmer → processing industry) and VI (farmer → village collector → processing industry). The marketing efficiency analysis results show that the marketing of Carica was inefficient because the farmer's share at four marketing channels received by farmers was still less than 40%. Keywords: Carica (Carica pubescens), farming, marketing channels, marketing efficiency, SCPRallyanta TariganAlla AsmaraNia Kurniawati HidayatBogor Agricultural UniversityarticleAgriculture (General)S1-972BusinessHF5001-6182ENIDJurnal Manajemen & Agribisnis, Vol 18, Iss 1, Pp 78-78 (2021)
institution	DOAJ
collection	DOAJ
language	EN ID
topic	Agriculture (General) S1-972 Business HF5001-6182
spellingShingle	Agriculture (General) S1-972 Business HF5001-6182 Rallyanta Tarigan Alla Asmara Nia Kurniawati Hidayat MARKETING CHANNELS ANALYSIS OF CARICA (Carica Pubescens) FARMING IN KEJAJAR DISTRICT, WONOSOBO REGENCY
description	The main problem of Carica farming in Kejajar District was the differences in farmers' prices in the collection and processing Carica fruit industry. The product marketed by the farmers was fresh Carica fruit and information about the minimum selling price caused them to be unable to determine the right institution. These problems affected Carica's marketing channel, leading to market inefficiencies. This study's place was selected purposively in Kejajar District, Wonosobo Regency, with the consideration that Kejajar Subdistrict is a Carica center with a production of 4,589 tons (68%) of the total Carica production in Wonosobo Regency. The research was conducted from October - November 2020. The Structure Conduct Performance (SCP) method was used to analyze the marketing channels. The results of the marketing channel analysis show that the market structure formed at the farm level was in the form of a purely competitive market, and at the trader level, the market structure was formed by oligopoly. There were six Carica-marketing channels with cash payment systems, and the merchant determined the purchase price. The highest farmer’s share and profit to cost ratio was channel I (farmer → processing industry) and VI (farmer → village collector → processing industry). The marketing efficiency analysis results show that the marketing of Carica was inefficient because the farmer's share at four marketing channels received by farmers was still less than 40%. Keywords: Carica (Carica pubescens), farming, marketing channels, marketing efficiency, SCP
format	article
author	Rallyanta Tarigan Alla Asmara Nia Kurniawati Hidayat
author_facet	Rallyanta Tarigan Alla Asmara Nia Kurniawati Hidayat
author_sort	Rallyanta Tarigan
title	MARKETING CHANNELS ANALYSIS OF CARICA (Carica Pubescens) FARMING IN KEJAJAR DISTRICT, WONOSOBO REGENCY
title_short	MARKETING CHANNELS ANALYSIS OF CARICA (Carica Pubescens) FARMING IN KEJAJAR DISTRICT, WONOSOBO REGENCY
title_full	MARKETING CHANNELS ANALYSIS OF CARICA (Carica Pubescens) FARMING IN KEJAJAR DISTRICT, WONOSOBO REGENCY
title_fullStr	MARKETING CHANNELS ANALYSIS OF CARICA (Carica Pubescens) FARMING IN KEJAJAR DISTRICT, WONOSOBO REGENCY
title_full_unstemmed	MARKETING CHANNELS ANALYSIS OF CARICA (Carica Pubescens) FARMING IN KEJAJAR DISTRICT, WONOSOBO REGENCY
title_sort	marketing channels analysis of carica (carica pubescens) farming in kejajar district, wonosobo regency
publisher	Bogor Agricultural University
publishDate	2021
url	https://doaj.org/article/a724098b3a86488b828d03195d4cd284
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MARKETING CHANNELS ANALYSIS OF CARICA (Carica Pubescens) FARMING IN KEJAJAR DISTRICT, WONOSOBO REGENCY

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