Determinants of Farmers’ Intention of Straw Recycling: A Comparison Analysis Based on Different Pro-Environmental Publicity Modes

Promoting the intention of farmers to participate in straw recycling is an effective way to alleviate the contradiction between environmental pollution, scarcity of environmental resources, and sustainable development. In this study, social trust and value perception were integrated into the theory...

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Autores principales:	Hao Zhu, Yibin Ao, Hong Xu, Zhongli Zhou, Yan Wang, Linchuan Yang
Formato:	article
Lenguaje:	EN
Publicado:	MDPI AG 2021
Materias:	driving factors straw recycling intention pro-environmental publicity theory of planned behavior social trust value perception Medicine R
Acceso en línea:	https://doaj.org/article/a72ad9d5b34d461c883f65b44316b08e
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spelling	oai:doaj.org-article:a72ad9d5b34d461c883f65b44316b08e2021-11-11T16:27:13ZDeterminants of Farmers’ Intention of Straw Recycling: A Comparison Analysis Based on Different Pro-Environmental Publicity Modes10.3390/ijerph1821113041660-46011661-7827https://doaj.org/article/a72ad9d5b34d461c883f65b44316b08e2021-10-01T00:00:00Zhttps://www.mdpi.com/1660-4601/18/21/11304https://doaj.org/toc/1661-7827https://doaj.org/toc/1660-4601Promoting the intention of farmers to participate in straw recycling is an effective way to alleviate the contradiction between environmental pollution, scarcity of environmental resources, and sustainable development. In this study, social trust and value perception were integrated into the theory of planned behavior to build a theoretical framework of farmers’ intention to participate in straw recycling, considering the influences of three different pro-environmental publicity modes. A field investigation was used to collect research data in six sample villages. Finally, 761 valid questionnaires were collected, and partial least squares structural equation modeling was applied to test the research hypotheses. The results showed that the influence of attitudes, subjective norms, perceived behavior control, value perception, and social trust on farmers’ straw recycling intentions was different among different pro-environmental publicity modes. Among the three pro-environmental publicity modes, the concentrated pro-environmental publicity mode has the best effect of promoting straw recycling intentions among farmers. This study introduces some targeted suggestions on the aspects of pro-environmental publicity theory and management practice based on the above research results.Hao ZhuYibin AoHong XuZhongli ZhouYan WangLinchuan YangMDPI AGarticledriving factorsstraw recycling intentionpro-environmental publicitytheory of planned behaviorsocial trustvalue perceptionMedicineRENInternational Journal of Environmental Research and Public Health, Vol 18, Iss 11304, p 11304 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	driving factors straw recycling intention pro-environmental publicity theory of planned behavior social trust value perception Medicine R
spellingShingle	driving factors straw recycling intention pro-environmental publicity theory of planned behavior social trust value perception Medicine R Hao Zhu Yibin Ao Hong Xu Zhongli Zhou Yan Wang Linchuan Yang Determinants of Farmers’ Intention of Straw Recycling: A Comparison Analysis Based on Different Pro-Environmental Publicity Modes
description	Promoting the intention of farmers to participate in straw recycling is an effective way to alleviate the contradiction between environmental pollution, scarcity of environmental resources, and sustainable development. In this study, social trust and value perception were integrated into the theory of planned behavior to build a theoretical framework of farmers’ intention to participate in straw recycling, considering the influences of three different pro-environmental publicity modes. A field investigation was used to collect research data in six sample villages. Finally, 761 valid questionnaires were collected, and partial least squares structural equation modeling was applied to test the research hypotheses. The results showed that the influence of attitudes, subjective norms, perceived behavior control, value perception, and social trust on farmers’ straw recycling intentions was different among different pro-environmental publicity modes. Among the three pro-environmental publicity modes, the concentrated pro-environmental publicity mode has the best effect of promoting straw recycling intentions among farmers. This study introduces some targeted suggestions on the aspects of pro-environmental publicity theory and management practice based on the above research results.
format	article
author	Hao Zhu Yibin Ao Hong Xu Zhongli Zhou Yan Wang Linchuan Yang
author_facet	Hao Zhu Yibin Ao Hong Xu Zhongli Zhou Yan Wang Linchuan Yang
author_sort	Hao Zhu
title	Determinants of Farmers’ Intention of Straw Recycling: A Comparison Analysis Based on Different Pro-Environmental Publicity Modes
title_short	Determinants of Farmers’ Intention of Straw Recycling: A Comparison Analysis Based on Different Pro-Environmental Publicity Modes
title_full	Determinants of Farmers’ Intention of Straw Recycling: A Comparison Analysis Based on Different Pro-Environmental Publicity Modes
title_fullStr	Determinants of Farmers’ Intention of Straw Recycling: A Comparison Analysis Based on Different Pro-Environmental Publicity Modes
title_full_unstemmed	Determinants of Farmers’ Intention of Straw Recycling: A Comparison Analysis Based on Different Pro-Environmental Publicity Modes
title_sort	determinants of farmers’ intention of straw recycling: a comparison analysis based on different pro-environmental publicity modes
publisher	MDPI AG
publishDate	2021
url	https://doaj.org/article/a72ad9d5b34d461c883f65b44316b08e
work_keys_str_mv	AT haozhu determinantsoffarmersintentionofstrawrecyclingacomparisonanalysisbasedondifferentproenvironmentalpublicitymodes AT yibinao determinantsoffarmersintentionofstrawrecyclingacomparisonanalysisbasedondifferentproenvironmentalpublicitymodes AT hongxu determinantsoffarmersintentionofstrawrecyclingacomparisonanalysisbasedondifferentproenvironmentalpublicitymodes AT zhonglizhou determinantsoffarmersintentionofstrawrecyclingacomparisonanalysisbasedondifferentproenvironmentalpublicitymodes AT yanwang determinantsoffarmersintentionofstrawrecyclingacomparisonanalysisbasedondifferentproenvironmentalpublicitymodes AT linchuanyang determinantsoffarmersintentionofstrawrecyclingacomparisonanalysisbasedondifferentproenvironmentalpublicitymodes
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Determinants of Farmers’ Intention of Straw Recycling: A Comparison Analysis Based on Different Pro-Environmental Publicity Modes

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