A Olimpíada de 2016 no Rio de Janeiro: uma discussão sobre o legado deixado à Vila Autódromo após os jogos
This article aims to deal with the concept of legacy, especially after the change of the International Olympic Committee (IOC)’s position and the Olympics’ transformation into merchandise in the spectacle’s society, in order to understand the process of removals occurred in the Vila Autodromo, in Ri...
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| Autores principales: | , |
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| Formato: | article |
| Lenguaje: | PT |
| Publicado: |
Universidade Regional do Noroeste do Estado do Rio Grande do Sul
2018
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| Materias: | |
| Acceso en línea: | https://doi.org/10.21527/2237-6453.2018.45.135-153 https://doaj.org/article/a7555aa81d71421aa47c03b7621f5756 |
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| Sumario: | This article aims to deal with the concept of legacy, especially after the change of the International Olympic Committee (IOC)’s position and the Olympics’ transformation into merchandise in the spectacle’s society, in order to understand the process of removals occurred in the Vila Autodromo, in Rio de Janeiro, for the megaevent. Therefore, in addition to the introduction and final considerations, the work will be divided into four sections: in the first, the symbolism of the Olympics will be presented, in particular, from the city’s transformation to changes on the IOC’s position, when it started managing the megaevent as a business. In the second, the contradictions observed in the concept of legacy will be dealt with, especially after Sydney’s edition (Australia), in which urban marketing and urban growth strategies were observed. In the third section, it will be shown how this process occurred for Rio de Janeiro’s bid for the 2016 Olympics. Finally, in the fourth section, the legacy of the megaevent will be presented to the Vila Autódromo community. |
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