CHANGING CUSTOMER PREFERENCES IN THE FASHION INDUSTRY AND THEIR IMPACT ON SUPPLY CHAIN CONFIGURATION

The issues related to changing customer preferences in the fashion industry have been considered. Changing consumer preferences, according to the author, can have an impact on the configuration of supply chains in the fashion industry. Among such new requirements of consumers in the fashion industry...

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Autor principal: N. Yu. Barkova
Formato: article
Lenguaje:RU
Publicado: Publishing House of the State University of Management 2020
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Acceso en línea:https://doaj.org/article/a791a45073f14c25ac506ce5ef3f07a3
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spelling oai:doaj.org-article:a791a45073f14c25ac506ce5ef3f07a32021-12-03T07:43:33ZCHANGING CUSTOMER PREFERENCES IN THE FASHION INDUSTRY AND THEIR IMPACT ON SUPPLY CHAIN CONFIGURATION1816-42772686-841510.26425/1816-4277-2020-7-51-58https://doaj.org/article/a791a45073f14c25ac506ce5ef3f07a32020-09-01T00:00:00Zhttps://vestnik.guu.ru/jour/article/view/2310https://doaj.org/toc/1816-4277https://doaj.org/toc/2686-8415The issues related to changing customer preferences in the fashion industry have been considered. Changing consumer preferences, according to the author, can have an impact on the configuration of supply chains in the fashion industry. Among such new requirements of consumers in the fashion industry, the author have highlighted: consumer requests for the fastest possible receipt of products, production of products for specific individual requests of buyers, requests for transparency of supply chains and some others. In such situation, owners of clothing and footwear brands can cope with the new challenges of the company by re-shoring production with the organization of digital, robotic production factories.N. Yu. BarkovaPublishing House of the State University of Managementarticleclothingcustomer preferencesdigitalizationfashion industrylogisticslogistics systemsrequirementssupply chain management.Sociology (General)HM401-1281Economics as a scienceHB71-74RUВестник университета, Vol 0, Iss 7, Pp 51-58 (2020)
institution DOAJ
collection DOAJ
language RU
topic clothing
customer preferences
digitalization
fashion industry
logistics
logistics systems
requirements
supply chain management.
Sociology (General)
HM401-1281
Economics as a science
HB71-74
spellingShingle clothing
customer preferences
digitalization
fashion industry
logistics
logistics systems
requirements
supply chain management.
Sociology (General)
HM401-1281
Economics as a science
HB71-74
N. Yu. Barkova
CHANGING CUSTOMER PREFERENCES IN THE FASHION INDUSTRY AND THEIR IMPACT ON SUPPLY CHAIN CONFIGURATION
description The issues related to changing customer preferences in the fashion industry have been considered. Changing consumer preferences, according to the author, can have an impact on the configuration of supply chains in the fashion industry. Among such new requirements of consumers in the fashion industry, the author have highlighted: consumer requests for the fastest possible receipt of products, production of products for specific individual requests of buyers, requests for transparency of supply chains and some others. In such situation, owners of clothing and footwear brands can cope with the new challenges of the company by re-shoring production with the organization of digital, robotic production factories.
format article
author N. Yu. Barkova
author_facet N. Yu. Barkova
author_sort N. Yu. Barkova
title CHANGING CUSTOMER PREFERENCES IN THE FASHION INDUSTRY AND THEIR IMPACT ON SUPPLY CHAIN CONFIGURATION
title_short CHANGING CUSTOMER PREFERENCES IN THE FASHION INDUSTRY AND THEIR IMPACT ON SUPPLY CHAIN CONFIGURATION
title_full CHANGING CUSTOMER PREFERENCES IN THE FASHION INDUSTRY AND THEIR IMPACT ON SUPPLY CHAIN CONFIGURATION
title_fullStr CHANGING CUSTOMER PREFERENCES IN THE FASHION INDUSTRY AND THEIR IMPACT ON SUPPLY CHAIN CONFIGURATION
title_full_unstemmed CHANGING CUSTOMER PREFERENCES IN THE FASHION INDUSTRY AND THEIR IMPACT ON SUPPLY CHAIN CONFIGURATION
title_sort changing customer preferences in the fashion industry and their impact on supply chain configuration
publisher Publishing House of the State University of Management
publishDate 2020
url https://doaj.org/article/a791a45073f14c25ac506ce5ef3f07a3
work_keys_str_mv AT nyubarkova changingcustomerpreferencesinthefashionindustryandtheirimpactonsupplychainconfiguration
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