CHANGING CUSTOMER PREFERENCES IN THE FASHION INDUSTRY AND THEIR IMPACT ON SUPPLY CHAIN CONFIGURATION
The issues related to changing customer preferences in the fashion industry have been considered. Changing consumer preferences, according to the author, can have an impact on the configuration of supply chains in the fashion industry. Among such new requirements of consumers in the fashion industry...
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Publishing House of the State University of Management
2020
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oai:doaj.org-article:a791a45073f14c25ac506ce5ef3f07a32021-12-03T07:43:33ZCHANGING CUSTOMER PREFERENCES IN THE FASHION INDUSTRY AND THEIR IMPACT ON SUPPLY CHAIN CONFIGURATION1816-42772686-841510.26425/1816-4277-2020-7-51-58https://doaj.org/article/a791a45073f14c25ac506ce5ef3f07a32020-09-01T00:00:00Zhttps://vestnik.guu.ru/jour/article/view/2310https://doaj.org/toc/1816-4277https://doaj.org/toc/2686-8415The issues related to changing customer preferences in the fashion industry have been considered. Changing consumer preferences, according to the author, can have an impact on the configuration of supply chains in the fashion industry. Among such new requirements of consumers in the fashion industry, the author have highlighted: consumer requests for the fastest possible receipt of products, production of products for specific individual requests of buyers, requests for transparency of supply chains and some others. In such situation, owners of clothing and footwear brands can cope with the new challenges of the company by re-shoring production with the organization of digital, robotic production factories.N. Yu. BarkovaPublishing House of the State University of Managementarticleclothingcustomer preferencesdigitalizationfashion industrylogisticslogistics systemsrequirementssupply chain management.Sociology (General)HM401-1281Economics as a scienceHB71-74RUВестник университета, Vol 0, Iss 7, Pp 51-58 (2020) |
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clothing customer preferences digitalization fashion industry logistics logistics systems requirements supply chain management. Sociology (General) HM401-1281 Economics as a science HB71-74 |
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clothing customer preferences digitalization fashion industry logistics logistics systems requirements supply chain management. Sociology (General) HM401-1281 Economics as a science HB71-74 N. Yu. Barkova CHANGING CUSTOMER PREFERENCES IN THE FASHION INDUSTRY AND THEIR IMPACT ON SUPPLY CHAIN CONFIGURATION |
description |
The issues related to changing customer preferences in the fashion industry have been considered. Changing consumer preferences, according to the author, can have an impact on the configuration of supply chains in the fashion industry. Among such new requirements of consumers in the fashion industry, the author have highlighted: consumer requests for the fastest possible receipt of products, production of products for specific individual requests of buyers, requests for transparency of supply chains and some others. In such situation, owners of clothing and footwear brands can cope with the new challenges of the company by re-shoring production with the organization of digital, robotic production factories. |
format |
article |
author |
N. Yu. Barkova |
author_facet |
N. Yu. Barkova |
author_sort |
N. Yu. Barkova |
title |
CHANGING CUSTOMER PREFERENCES IN THE FASHION INDUSTRY AND THEIR IMPACT ON SUPPLY CHAIN CONFIGURATION |
title_short |
CHANGING CUSTOMER PREFERENCES IN THE FASHION INDUSTRY AND THEIR IMPACT ON SUPPLY CHAIN CONFIGURATION |
title_full |
CHANGING CUSTOMER PREFERENCES IN THE FASHION INDUSTRY AND THEIR IMPACT ON SUPPLY CHAIN CONFIGURATION |
title_fullStr |
CHANGING CUSTOMER PREFERENCES IN THE FASHION INDUSTRY AND THEIR IMPACT ON SUPPLY CHAIN CONFIGURATION |
title_full_unstemmed |
CHANGING CUSTOMER PREFERENCES IN THE FASHION INDUSTRY AND THEIR IMPACT ON SUPPLY CHAIN CONFIGURATION |
title_sort |
changing customer preferences in the fashion industry and their impact on supply chain configuration |
publisher |
Publishing House of the State University of Management |
publishDate |
2020 |
url |
https://doaj.org/article/a791a45073f14c25ac506ce5ef3f07a3 |
work_keys_str_mv |
AT nyubarkova changingcustomerpreferencesinthefashionindustryandtheirimpactonsupplychainconfiguration |
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1718373466139262976 |