A methodologically sound survey of Chinese consumers' willingness to participate in courier, express, and parcel companies' green logistics.

The environmental footprint of courier, express, and parcel (CEP) logistics is significant and growing, owing to increased e-commerce. Consumer willingness to participate in the green logistics of CEPs, however, has been understudied. This study addresses this knowledge gap by surveying 155 Chinese...

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Autores principales: Muhammad Jawad Sajid, Ernesto D R Santibanez Gonzalez, Jie Zhan, Xiaohong Song, Yubo Sun, Jing Xie
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Publicado: Public Library of Science (PLoS) 2021
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Acceso en línea:https://doaj.org/article/a7c0d21c36534da09ec9121eb9a4c100
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spelling oai:doaj.org-article:a7c0d21c36534da09ec9121eb9a4c1002021-12-02T20:08:50ZA methodologically sound survey of Chinese consumers' willingness to participate in courier, express, and parcel companies' green logistics.1932-620310.1371/journal.pone.0255532https://doaj.org/article/a7c0d21c36534da09ec9121eb9a4c1002021-01-01T00:00:00Zhttps://doi.org/10.1371/journal.pone.0255532https://doaj.org/toc/1932-6203The environmental footprint of courier, express, and parcel (CEP) logistics is significant and growing, owing to increased e-commerce. Consumer willingness to participate in the green logistics of CEPs, however, has been understudied. This study addresses this knowledge gap by surveying 155 Chinese consumers about their willingness to participate in CEP green logistics. Additionally, this research identifies some technical issues with previous survey research. Three main factors were extracted after the data were tested for reliability and validity using exploratory factor analysis with principal axis factor extraction and confirmatory factor analysis with diagonally weighted least squares. Consumer willingness is positively correlated with economic (8 items), operational (3 items), and social (3 items) factors, with a statistical significance of p < 0.001. Of all the factors, the strongest correlation, 0.67 (95% CI = 0.57, 0.75; p < 0.001; N = 155), exists between economic factors and consumer willingness. The results of a multinomial logistic regression analysis suggest that all consumers are highly unlikely to participate in economic factors, while they are highly likely to positively commit to operational and social factors. Therefore, it is recommended that the government provides monetary incentives to CEP companies to adopt green logistics, such as tax reductions and subsidies, to reduce the costs of green logistics. Meanwhile, the CEP industry could provide some direct and indirect incentives to consumers to re-use, recycle, and share materials, and to spend time learning about express enterprises' green logistics, to increase consumer participation in economic factors.Muhammad Jawad SajidErnesto D R Santibanez GonzalezJie ZhanXiaohong SongYubo SunJing XiePublic Library of Science (PLoS)articleMedicineRScienceQENPLoS ONE, Vol 16, Iss 7, p e0255532 (2021)
institution DOAJ
collection DOAJ
language EN
topic Medicine
R
Science
Q
spellingShingle Medicine
R
Science
Q
Muhammad Jawad Sajid
Ernesto D R Santibanez Gonzalez
Jie Zhan
Xiaohong Song
Yubo Sun
Jing Xie
A methodologically sound survey of Chinese consumers' willingness to participate in courier, express, and parcel companies' green logistics.
description The environmental footprint of courier, express, and parcel (CEP) logistics is significant and growing, owing to increased e-commerce. Consumer willingness to participate in the green logistics of CEPs, however, has been understudied. This study addresses this knowledge gap by surveying 155 Chinese consumers about their willingness to participate in CEP green logistics. Additionally, this research identifies some technical issues with previous survey research. Three main factors were extracted after the data were tested for reliability and validity using exploratory factor analysis with principal axis factor extraction and confirmatory factor analysis with diagonally weighted least squares. Consumer willingness is positively correlated with economic (8 items), operational (3 items), and social (3 items) factors, with a statistical significance of p < 0.001. Of all the factors, the strongest correlation, 0.67 (95% CI = 0.57, 0.75; p < 0.001; N = 155), exists between economic factors and consumer willingness. The results of a multinomial logistic regression analysis suggest that all consumers are highly unlikely to participate in economic factors, while they are highly likely to positively commit to operational and social factors. Therefore, it is recommended that the government provides monetary incentives to CEP companies to adopt green logistics, such as tax reductions and subsidies, to reduce the costs of green logistics. Meanwhile, the CEP industry could provide some direct and indirect incentives to consumers to re-use, recycle, and share materials, and to spend time learning about express enterprises' green logistics, to increase consumer participation in economic factors.
format article
author Muhammad Jawad Sajid
Ernesto D R Santibanez Gonzalez
Jie Zhan
Xiaohong Song
Yubo Sun
Jing Xie
author_facet Muhammad Jawad Sajid
Ernesto D R Santibanez Gonzalez
Jie Zhan
Xiaohong Song
Yubo Sun
Jing Xie
author_sort Muhammad Jawad Sajid
title A methodologically sound survey of Chinese consumers' willingness to participate in courier, express, and parcel companies' green logistics.
title_short A methodologically sound survey of Chinese consumers' willingness to participate in courier, express, and parcel companies' green logistics.
title_full A methodologically sound survey of Chinese consumers' willingness to participate in courier, express, and parcel companies' green logistics.
title_fullStr A methodologically sound survey of Chinese consumers' willingness to participate in courier, express, and parcel companies' green logistics.
title_full_unstemmed A methodologically sound survey of Chinese consumers' willingness to participate in courier, express, and parcel companies' green logistics.
title_sort methodologically sound survey of chinese consumers' willingness to participate in courier, express, and parcel companies' green logistics.
publisher Public Library of Science (PLoS)
publishDate 2021
url https://doaj.org/article/a7c0d21c36534da09ec9121eb9a4c100
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