THE HOSPITAL PREFERENCES AND EFFECT OF CORPORATE REPUTATION PERCEPTIONS ON ATTITUDES AND BEHAVIOURS OF TURKISH HEALTH SERVICE CONSUMERS

This study was made for determining impact of perceptions of patients and prospective healthcare consumers about corporate reputation hospitals have on patient trust, loyalty and identification. In addition, in the study it was investigated whether there is a statistically significant difference bet...

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Autores principales:	Aysun KANDEMİR, Oğuz IŞIK
Formato:	article
Lenguaje:	DE EN FR TR
Publicado:	Fırat University 2019
Materias:	patient trust patient loyalty patient identification corporate reputation healthcare services Social Sciences H Social sciences (General) H1-99
Acceso en línea:	https://doaj.org/article/a7fbcf0e605248b78b752c0d194e4147
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spelling	oai:doaj.org-article:a7fbcf0e605248b78b752c0d194e41472021-11-24T09:20:48ZTHE HOSPITAL PREFERENCES AND EFFECT OF CORPORATE REPUTATION PERCEPTIONS ON ATTITUDES AND BEHAVIOURS OF TURKISH HEALTH SERVICE CONSUMERS2148-416310.9761/JASSS6900https://doaj.org/article/a7fbcf0e605248b78b752c0d194e41472019-08-01T00:00:00Zhttps://jasstudies.com/index.jsp?mod=tammetin&makaleadi=691143990_27-Ar%C5%9F.%20G%C3%B6r.%20Aysun%20Kandemir.pdf&key=28175https://doaj.org/toc/2148-4163This study was made for determining impact of perceptions of patients and prospective healthcare consumers about corporate reputation hospitals have on patient trust, loyalty and identification. In addition, in the study it was investigated whether there is a statistically significant difference between socio-demographic characteristics of consumers and perceptions related to patient trust, loyalty to corporate and identification. It was used questionnaire form as tool of collecting data in the study. Population of the research consists of people who reside in city centre of Ankara. It was utilized method of simple random sampling. For this purpose, it was applied the form to 515 people. It was used descriptive statistics besides structural equation model in data analysis. It was showed perception hospital is well-known, successful and large affects corporate reputation have impact on trust people have in hospitals. Also, it was seen consumers suggest to their neighborhoods and defend against negative criticism about their hospitals. The research was conducted only in one province (Ankara) in Turkey using convenience sampling. Thus, the findings may not be generalize to all healthcare consumers in the world. It can be stated hospitals’ perceptions of corporate reputation have impact on people's attitudes and behaviors. The findings have proven that perceptions of corporate reputation have impact on people's attitudes and behaviors and play important role and affect sustainability in hospital preferences.Aysun KANDEMİROğuz IŞIKFırat Universityarticlepatient trustpatient loyaltypatient identificationcorporate reputationhealthcare servicesSocial SciencesHSocial sciences (General)H1-99DEENFRTRJournal of Academic Social Science Studies , Vol 10, Iss 54, Pp 417-432 (2019)
institution	DOAJ
collection	DOAJ
language	DE EN FR TR
topic	patient trust patient loyalty patient identification corporate reputation healthcare services Social Sciences H Social sciences (General) H1-99
spellingShingle	patient trust patient loyalty patient identification corporate reputation healthcare services Social Sciences H Social sciences (General) H1-99 Aysun KANDEMİR Oğuz IŞIK THE HOSPITAL PREFERENCES AND EFFECT OF CORPORATE REPUTATION PERCEPTIONS ON ATTITUDES AND BEHAVIOURS OF TURKISH HEALTH SERVICE CONSUMERS
description	This study was made for determining impact of perceptions of patients and prospective healthcare consumers about corporate reputation hospitals have on patient trust, loyalty and identification. In addition, in the study it was investigated whether there is a statistically significant difference between socio-demographic characteristics of consumers and perceptions related to patient trust, loyalty to corporate and identification. It was used questionnaire form as tool of collecting data in the study. Population of the research consists of people who reside in city centre of Ankara. It was utilized method of simple random sampling. For this purpose, it was applied the form to 515 people. It was used descriptive statistics besides structural equation model in data analysis. It was showed perception hospital is well-known, successful and large affects corporate reputation have impact on trust people have in hospitals. Also, it was seen consumers suggest to their neighborhoods and defend against negative criticism about their hospitals. The research was conducted only in one province (Ankara) in Turkey using convenience sampling. Thus, the findings may not be generalize to all healthcare consumers in the world. It can be stated hospitals’ perceptions of corporate reputation have impact on people's attitudes and behaviors. The findings have proven that perceptions of corporate reputation have impact on people's attitudes and behaviors and play important role and affect sustainability in hospital preferences.
format	article
author	Aysun KANDEMİR Oğuz IŞIK
author_facet	Aysun KANDEMİR Oğuz IŞIK
author_sort	Aysun KANDEMİR
title	THE HOSPITAL PREFERENCES AND EFFECT OF CORPORATE REPUTATION PERCEPTIONS ON ATTITUDES AND BEHAVIOURS OF TURKISH HEALTH SERVICE CONSUMERS
title_short	THE HOSPITAL PREFERENCES AND EFFECT OF CORPORATE REPUTATION PERCEPTIONS ON ATTITUDES AND BEHAVIOURS OF TURKISH HEALTH SERVICE CONSUMERS
title_full	THE HOSPITAL PREFERENCES AND EFFECT OF CORPORATE REPUTATION PERCEPTIONS ON ATTITUDES AND BEHAVIOURS OF TURKISH HEALTH SERVICE CONSUMERS
title_fullStr	THE HOSPITAL PREFERENCES AND EFFECT OF CORPORATE REPUTATION PERCEPTIONS ON ATTITUDES AND BEHAVIOURS OF TURKISH HEALTH SERVICE CONSUMERS
title_full_unstemmed	THE HOSPITAL PREFERENCES AND EFFECT OF CORPORATE REPUTATION PERCEPTIONS ON ATTITUDES AND BEHAVIOURS OF TURKISH HEALTH SERVICE CONSUMERS
title_sort	hospital preferences and effect of corporate reputation perceptions on attitudes and behaviours of turkish health service consumers
publisher	Fırat University
publishDate	2019
url	https://doaj.org/article/a7fbcf0e605248b78b752c0d194e4147
work_keys_str_mv	AT aysunkandemir thehospitalpreferencesandeffectofcorporatereputationperceptionsonattitudesandbehavioursofturkishhealthserviceconsumers AT oguzisik thehospitalpreferencesandeffectofcorporatereputationperceptionsonattitudesandbehavioursofturkishhealthserviceconsumers AT aysunkandemir hospitalpreferencesandeffectofcorporatereputationperceptionsonattitudesandbehavioursofturkishhealthserviceconsumers AT oguzisik hospitalpreferencesandeffectofcorporatereputationperceptionsonattitudesandbehavioursofturkishhealthserviceconsumers
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THE HOSPITAL PREFERENCES AND EFFECT OF CORPORATE REPUTATION PERCEPTIONS ON ATTITUDES AND BEHAVIOURS OF TURKISH HEALTH SERVICE CONSUMERS

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