THE HOSPITAL PREFERENCES AND EFFECT OF CORPORATE REPUTATION PERCEPTIONS ON ATTITUDES AND BEHAVIOURS OF TURKISH HEALTH SERVICE CONSUMERS
This study was made for determining impact of perceptions of patients and prospective healthcare consumers about corporate reputation hospitals have on patient trust, loyalty and identification. In addition, in the study it was investigated whether there is a statistically significant difference bet...
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| Autores principales: | , |
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| Formato: | article |
| Lenguaje: | DE EN FR TR |
| Publicado: |
Fırat University
2019
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/a7fbcf0e605248b78b752c0d194e4147 |
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