Effect of Victories and Defeats on the Attitude of Soccer Fans: a Study Concerning Pitchman, Involvement and Fanaticism
This paper aims to analyze the attitude of soccer fans after the outcome of matches under the influence of a pitchman (celebrities and idols), involvement and fanaticism. The literature was supported by the concepts of happiness and attitude applied to sports, interacting with the literature on the...
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| Main Authors: | , , , |
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| Format: | article |
| Language: | EN PT |
| Published: |
FUCAPE Business School
2016
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| Subjects: | |
| Online Access: | https://doaj.org/article/a82c3876ab25462e922a6a3e97ebcf9d |
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