An Empirical Study on the Influence of the Mobile Information System on Sports and Fitness on the Choice of Tourist Destinations

Based on the popularity of mobile information and the important role of mobile information in marketing, the use of mobile information to publish travel information and travel advertisements has become a new choice for operators, which can also attract sports and fitness people. This article studies...

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Autor principal:	Yan Weng
Formato:	article
Lenguaje:	EN
Publicado:	Hindawi Limited 2021
Materias:	Telecommunication TK5101-6720
Acceso en línea:	https://doaj.org/article/a868e8f7058a471e96e37220d4b49807
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spelling	oai:doaj.org-article:a868e8f7058a471e96e37220d4b498072021-11-29T00:56:07ZAn Empirical Study on the Influence of the Mobile Information System on Sports and Fitness on the Choice of Tourist Destinations1875-905X10.1155/2021/5303590https://doaj.org/article/a868e8f7058a471e96e37220d4b498072021-01-01T00:00:00Zhttp://dx.doi.org/10.1155/2021/5303590https://doaj.org/toc/1875-905XBased on the popularity of mobile information and the important role of mobile information in marketing, the use of mobile information to publish travel information and travel advertisements has become a new choice for operators, which can also attract sports and fitness people. This article studies the influence of official microblog of tourist destination on tourists’ choice of tourist destination. In this study, five factors, such as the usefulness of official microblog, are taken as independent variables, tourist destination selection as dependent variables, and the mediating role of use attitude is taken into account. A research model is established to explore the impact of these variables on tourist destination selection. The results show that usefulness, ease of use, interactivity, and entertainment have direct effects on tourists’ willingness to choose tourist destinations; ease of use and interactivity can indirectly affect tourists’ choice of tourist destinations using attitudes; perceived trust needs to have a positive effect on tourists’ willingness to choose tourist destinations using attitudes.Yan WengHindawi LimitedarticleTelecommunicationTK5101-6720ENMobile Information Systems, Vol 2021 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	Telecommunication TK5101-6720
spellingShingle	Telecommunication TK5101-6720 Yan Weng An Empirical Study on the Influence of the Mobile Information System on Sports and Fitness on the Choice of Tourist Destinations
description	Based on the popularity of mobile information and the important role of mobile information in marketing, the use of mobile information to publish travel information and travel advertisements has become a new choice for operators, which can also attract sports and fitness people. This article studies the influence of official microblog of tourist destination on tourists’ choice of tourist destination. In this study, five factors, such as the usefulness of official microblog, are taken as independent variables, tourist destination selection as dependent variables, and the mediating role of use attitude is taken into account. A research model is established to explore the impact of these variables on tourist destination selection. The results show that usefulness, ease of use, interactivity, and entertainment have direct effects on tourists’ willingness to choose tourist destinations; ease of use and interactivity can indirectly affect tourists’ choice of tourist destinations using attitudes; perceived trust needs to have a positive effect on tourists’ willingness to choose tourist destinations using attitudes.
format	article
author	Yan Weng
author_facet	Yan Weng
author_sort	Yan Weng
title	An Empirical Study on the Influence of the Mobile Information System on Sports and Fitness on the Choice of Tourist Destinations
title_short	An Empirical Study on the Influence of the Mobile Information System on Sports and Fitness on the Choice of Tourist Destinations
title_full	An Empirical Study on the Influence of the Mobile Information System on Sports and Fitness on the Choice of Tourist Destinations
title_fullStr	An Empirical Study on the Influence of the Mobile Information System on Sports and Fitness on the Choice of Tourist Destinations
title_full_unstemmed	An Empirical Study on the Influence of the Mobile Information System on Sports and Fitness on the Choice of Tourist Destinations
title_sort	empirical study on the influence of the mobile information system on sports and fitness on the choice of tourist destinations
publisher	Hindawi Limited
publishDate	2021
url	https://doaj.org/article/a868e8f7058a471e96e37220d4b49807
work_keys_str_mv	AT yanweng anempiricalstudyontheinfluenceofthemobileinformationsystemonsportsandfitnessonthechoiceoftouristdestinations AT yanweng empiricalstudyontheinfluenceofthemobileinformationsystemonsportsandfitnessonthechoiceoftouristdestinations
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An Empirical Study on the Influence of the Mobile Information System on Sports and Fitness on the Choice of Tourist Destinations

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