Mediating Role of Organic Labeling Awareness and Food Safety Attitudes in the Correlation Between Green Product Awareness and Purchase Intentions

Improving consumer trust is critical for enhancing purchase intentions. This study assessed the effect of organic labeling awareness and food safety attitudes as mediating variables on the relation between green product awareness and organic food purchase intentions among consumers. The research sam...

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Autores principales:	Wong Ming Wong, Shian-Yang Tzeng
Formato:	article
Lenguaje:	EN
Publicado:	SAGE Publishing 2021
Materias:	History of scholarship and learning. The humanities AZ20-999 Social Sciences H
Acceso en línea:	https://doaj.org/article/a89b5bbf62334793915b8370c5d4dd09
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spelling	oai:doaj.org-article:a89b5bbf62334793915b8370c5d4dd092021-12-02T02:33:34ZMediating Role of Organic Labeling Awareness and Food Safety Attitudes in the Correlation Between Green Product Awareness and Purchase Intentions2158-244010.1177/21582440211061565https://doaj.org/article/a89b5bbf62334793915b8370c5d4dd092021-11-01T00:00:00Zhttps://doi.org/10.1177/21582440211061565https://doaj.org/toc/2158-2440Improving consumer trust is critical for enhancing purchase intentions. This study assessed the effect of organic labeling awareness and food safety attitudes as mediating variables on the relation between green product awareness and organic food purchase intentions among consumers. The research sample comprised 404 respondents from Shantou, Shenzhen, and Guangzhou, China, collected by systematic random sampling. Structural equation modeling was used to analyze research data. First, green product awareness did not influence organic food purchase intentions. Second, organic labeling awareness and food safety attitudes mediated the relationship between green product awareness and organic food purchase intentions. The findings indicate that organic labeling awareness and food safety attitudes directly influenced consumers’ organic food purchase intentions while they were aware of green products.Wong Ming WongShian-Yang TzengSAGE PublishingarticleHistory of scholarship and learning. The humanitiesAZ20-999Social SciencesHENSAGE Open, Vol 11 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	History of scholarship and learning. The humanities AZ20-999 Social Sciences H
spellingShingle	History of scholarship and learning. The humanities AZ20-999 Social Sciences H Wong Ming Wong Shian-Yang Tzeng Mediating Role of Organic Labeling Awareness and Food Safety Attitudes in the Correlation Between Green Product Awareness and Purchase Intentions
description	Improving consumer trust is critical for enhancing purchase intentions. This study assessed the effect of organic labeling awareness and food safety attitudes as mediating variables on the relation between green product awareness and organic food purchase intentions among consumers. The research sample comprised 404 respondents from Shantou, Shenzhen, and Guangzhou, China, collected by systematic random sampling. Structural equation modeling was used to analyze research data. First, green product awareness did not influence organic food purchase intentions. Second, organic labeling awareness and food safety attitudes mediated the relationship between green product awareness and organic food purchase intentions. The findings indicate that organic labeling awareness and food safety attitudes directly influenced consumers’ organic food purchase intentions while they were aware of green products.
format	article
author	Wong Ming Wong Shian-Yang Tzeng
author_facet	Wong Ming Wong Shian-Yang Tzeng
author_sort	Wong Ming Wong
title	Mediating Role of Organic Labeling Awareness and Food Safety Attitudes in the Correlation Between Green Product Awareness and Purchase Intentions
title_short	Mediating Role of Organic Labeling Awareness and Food Safety Attitudes in the Correlation Between Green Product Awareness and Purchase Intentions
title_full	Mediating Role of Organic Labeling Awareness and Food Safety Attitudes in the Correlation Between Green Product Awareness and Purchase Intentions
title_fullStr	Mediating Role of Organic Labeling Awareness and Food Safety Attitudes in the Correlation Between Green Product Awareness and Purchase Intentions
title_full_unstemmed	Mediating Role of Organic Labeling Awareness and Food Safety Attitudes in the Correlation Between Green Product Awareness and Purchase Intentions
title_sort	mediating role of organic labeling awareness and food safety attitudes in the correlation between green product awareness and purchase intentions
publisher	SAGE Publishing
publishDate	2021
url	https://doaj.org/article/a89b5bbf62334793915b8370c5d4dd09
work_keys_str_mv	AT wongmingwong mediatingroleoforganiclabelingawarenessandfoodsafetyattitudesinthecorrelationbetweengreenproductawarenessandpurchaseintentions AT shianyangtzeng mediatingroleoforganiclabelingawarenessandfoodsafetyattitudesinthecorrelationbetweengreenproductawarenessandpurchaseintentions
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Mediating Role of Organic Labeling Awareness and Food Safety Attitudes in the Correlation Between Green Product Awareness and Purchase Intentions

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