Model Loyalitas Pelanggan Klinik Kecantikan

<p><em>This study aims to analyze the factors that affect customer loyalty in the city of Palembang. The sample that will be used in this study are customers who regularly visit beauty clinics in Palembang, consisting of men and women from two beauty clinics aged between 15 and 65 years...

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Autor principal:	Kamiluddin Kamiluddin
Formato:	article
Lenguaje:	ID
Publicado:	Universitas Muhammadiyah Sumatera Utara 2020
Materias:	product quality service quality product legality clinical comfort professional medical professionalism customer satisfaction with loyalty Management. Industrial management HD28-70 Business HF5001-6182
Acceso en línea:	https://doaj.org/article/a89c86de1b504f5ea1d0dee448146228
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spelling	oai:doaj.org-article:a89c86de1b504f5ea1d0dee4481462282021-11-05T05:03:36ZModel Loyalitas Pelanggan Klinik Kecantikan1693-76192580-417010.30596/jimb.v21i2.5060https://doaj.org/article/a89c86de1b504f5ea1d0dee4481462282020-10-01T00:00:00Zhttp://jurnal.umsu.ac.id/index.php/mbisnis/article/view/5060https://doaj.org/toc/1693-7619https://doaj.org/toc/2580-4170<p><em>This study aims to analyze the factors that affect customer loyalty in the city of Palembang. The sample that will be used in this study are customers who regularly visit beauty clinics in Palembang, consisting of men and women from two beauty clinics aged between 15 and 65 years and have been customers for a long time. The sample of respondents consisted of 101 people using a Likert scale questionnaire and analyzed using the SPSS Amos 24 program's Structural Equation Modeling (SEM). The results showed that there was a mediation (intervening) of the satisfaction variable which caused an indirect influence between professional medical professionals and quality. service to customer loyalty has a greater value than direct influence. Service quality has a positive and significant effect on customer satisfaction. This positive influence is significant, so it can be concluded that customer satisfaction has a positive and significant effect on customer loyalty in the Palembang city beauty clinic.</em></p>Kamiluddin KamiluddinUniversitas Muhammadiyah Sumatera Utaraarticleproduct qualityservice qualityproduct legalityclinical comfortprofessional medical professionalismcustomer satisfaction with loyaltyManagement. Industrial managementHD28-70BusinessHF5001-6182IDJurnal Ilmiah Manajemen dan Bisnis, Vol 21, Iss 2, Pp 174-190 (2020)
institution	DOAJ
collection	DOAJ
language	ID
topic	product quality service quality product legality clinical comfort professional medical professionalism customer satisfaction with loyalty Management. Industrial management HD28-70 Business HF5001-6182
spellingShingle	product quality service quality product legality clinical comfort professional medical professionalism customer satisfaction with loyalty Management. Industrial management HD28-70 Business HF5001-6182 Kamiluddin Kamiluddin Model Loyalitas Pelanggan Klinik Kecantikan
description	<p><em>This study aims to analyze the factors that affect customer loyalty in the city of Palembang. The sample that will be used in this study are customers who regularly visit beauty clinics in Palembang, consisting of men and women from two beauty clinics aged between 15 and 65 years and have been customers for a long time. The sample of respondents consisted of 101 people using a Likert scale questionnaire and analyzed using the SPSS Amos 24 program's Structural Equation Modeling (SEM). The results showed that there was a mediation (intervening) of the satisfaction variable which caused an indirect influence between professional medical professionals and quality. service to customer loyalty has a greater value than direct influence. Service quality has a positive and significant effect on customer satisfaction. This positive influence is significant, so it can be concluded that customer satisfaction has a positive and significant effect on customer loyalty in the Palembang city beauty clinic.</em></p>
format	article
author	Kamiluddin Kamiluddin
author_facet	Kamiluddin Kamiluddin
author_sort	Kamiluddin Kamiluddin
title	Model Loyalitas Pelanggan Klinik Kecantikan
title_short	Model Loyalitas Pelanggan Klinik Kecantikan
title_full	Model Loyalitas Pelanggan Klinik Kecantikan
title_fullStr	Model Loyalitas Pelanggan Klinik Kecantikan
title_full_unstemmed	Model Loyalitas Pelanggan Klinik Kecantikan
title_sort	model loyalitas pelanggan klinik kecantikan
publisher	Universitas Muhammadiyah Sumatera Utara
publishDate	2020
url	https://doaj.org/article/a89c86de1b504f5ea1d0dee448146228
work_keys_str_mv	AT kamiluddinkamiluddin modelloyalitaspelangganklinikkecantikan
_version_	1718444547724279808

Model Loyalitas Pelanggan Klinik Kecantikan

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