Toward a theory of smart media usage: The moderating role of smart media market development
Smart media usage is influenced by certain critical factors and can be further affected by the degree of diffusion in the market. However, existing research lacks sufficient understanding of the factors affecting smart media usage and their influential mechanisms. Taking AI-enabled smart TV in China...
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| Autores principales: | , |
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| Formato: | article |
| Lenguaje: | EN |
| Publicado: |
AIMS Press
2021
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/a8cca2a0d7724c57a57b5b87f1888980 |
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