MODERN ASPECTS OF MARKETING RESEARCH APPLICATION AS DETERMINANT OF PROMOTIONAL MIX IN BUSINESS ENTITIES FROM MILK PROCESSING INDUSTRY IN THE REPUBLIC OF MACEDONIA

The basis of marketing concept refers to the fact that companies exist in order to satisfy consumers’ needs. In order to achieve its objectives and be successful, a company needs tobe aware of its customers’ wishes and preferences, so that it should gather information that could be obtained through...

Descripción completa

Guardado en:

Detalles Bibliográficos
Autores principales:	Katerina BOJKOVSKA, Fanche JOSHEVSKA, Andrijana VELEVSKA, Sasho BOJKOVSKI
Formato:	article
Lenguaje:	EN
Publicado:	Stefan cel Mare University of Suceava 2018
Materias:	marketing research integrated marketing communications milk processing industry marketing campaigns promotion Food processing and manufacture TP368-456
Acceso en línea:	https://doaj.org/article/a8f68c7a2c9a4bdbae7dcf9f799aa50b
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

id	oai:doaj.org-article:a8f68c7a2c9a4bdbae7dcf9f799aa50b
record_format	dspace
spelling	oai:doaj.org-article:a8f68c7a2c9a4bdbae7dcf9f799aa50b2021-12-02T17:50:23ZMODERN ASPECTS OF MARKETING RESEARCH APPLICATION AS DETERMINANT OF PROMOTIONAL MIX IN BUSINESS ENTITIES FROM MILK PROCESSING INDUSTRY IN THE REPUBLIC OF MACEDONIA2068-66092559-6381https://doaj.org/article/a8f68c7a2c9a4bdbae7dcf9f799aa50b2018-09-01T00:00:00Zhttp://www.fia.usv.ro/fiajournal/index.php/FENS/article/view/599https://doaj.org/toc/2068-6609https://doaj.org/toc/2559-6381The basis of marketing concept refers to the fact that companies exist in order to satisfy consumers’ needs. In order to achieve its objectives and be successful, a company needs tobe aware of its customers’ wishes and preferences, so that it should gather information that could be obtained through market research. Regardless of the business they are included and performing in, the marketing managers are faced with the need to make decisions constantly, i.e. solve certain problems every day. The quality of the decision mainly depends on the quality of information they have in the moment of decision. The main objective of marketing research is to provide relevant information, increase of success and decrease of risk in company’s working and making right marketing decisions on the basis of gathered marketing information. In order to achieve certain sales level, each company should choose promotional activities by means of which it will achieve the desired effect in the most efficient way.The research study is focused onmanager’s attitude towards the utilization of marketing comunication. The objective of the research is to show the significance of marketing research in modern working conditions not only of companies in general, but of companies in milk processing industry in the Republic of Macedonia as well, because it provides significant information for the market, consumers’ needs, wishes and requests, the demand for certain type of products, influence of prices on the consumers’ decision for buying milk and dairy products, etc. Also, the objective of the research is to study the way in which promotion as part of marketing mix affects consumers’ decision making for buying certain product and significance of promotion as a factor of sales volume increase; it aims at increasing the company’s profit, as well as it takes into consideration theeffects of application of the promotional activities and improvement of competitive advantage of companies in milk industry.Katerina BOJKOVSKAFanche JOSHEVSKAAndrijana VELEVSKASasho BOJKOVSKIStefan cel Mare University of Suceavaarticlemarketing researchintegrated marketing communicationsmilk processing industrymarketing campaignspromotionFood processing and manufactureTP368-456ENFood and Environment Safety, Vol 17, Iss 3, Pp 309-316 (2018)
institution	DOAJ
collection	DOAJ
language	EN
topic	marketing research integrated marketing communications milk processing industry marketing campaigns promotion Food processing and manufacture TP368-456
spellingShingle	marketing research integrated marketing communications milk processing industry marketing campaigns promotion Food processing and manufacture TP368-456 Katerina BOJKOVSKA Fanche JOSHEVSKA Andrijana VELEVSKA Sasho BOJKOVSKI MODERN ASPECTS OF MARKETING RESEARCH APPLICATION AS DETERMINANT OF PROMOTIONAL MIX IN BUSINESS ENTITIES FROM MILK PROCESSING INDUSTRY IN THE REPUBLIC OF MACEDONIA
description	The basis of marketing concept refers to the fact that companies exist in order to satisfy consumers’ needs. In order to achieve its objectives and be successful, a company needs tobe aware of its customers’ wishes and preferences, so that it should gather information that could be obtained through market research. Regardless of the business they are included and performing in, the marketing managers are faced with the need to make decisions constantly, i.e. solve certain problems every day. The quality of the decision mainly depends on the quality of information they have in the moment of decision. The main objective of marketing research is to provide relevant information, increase of success and decrease of risk in company’s working and making right marketing decisions on the basis of gathered marketing information. In order to achieve certain sales level, each company should choose promotional activities by means of which it will achieve the desired effect in the most efficient way.The research study is focused onmanager’s attitude towards the utilization of marketing comunication. The objective of the research is to show the significance of marketing research in modern working conditions not only of companies in general, but of companies in milk processing industry in the Republic of Macedonia as well, because it provides significant information for the market, consumers’ needs, wishes and requests, the demand for certain type of products, influence of prices on the consumers’ decision for buying milk and dairy products, etc. Also, the objective of the research is to study the way in which promotion as part of marketing mix affects consumers’ decision making for buying certain product and significance of promotion as a factor of sales volume increase; it aims at increasing the company’s profit, as well as it takes into consideration theeffects of application of the promotional activities and improvement of competitive advantage of companies in milk industry.
format	article
author	Katerina BOJKOVSKA Fanche JOSHEVSKA Andrijana VELEVSKA Sasho BOJKOVSKI
author_facet	Katerina BOJKOVSKA Fanche JOSHEVSKA Andrijana VELEVSKA Sasho BOJKOVSKI
author_sort	Katerina BOJKOVSKA
title	MODERN ASPECTS OF MARKETING RESEARCH APPLICATION AS DETERMINANT OF PROMOTIONAL MIX IN BUSINESS ENTITIES FROM MILK PROCESSING INDUSTRY IN THE REPUBLIC OF MACEDONIA
title_short	MODERN ASPECTS OF MARKETING RESEARCH APPLICATION AS DETERMINANT OF PROMOTIONAL MIX IN BUSINESS ENTITIES FROM MILK PROCESSING INDUSTRY IN THE REPUBLIC OF MACEDONIA
title_full	MODERN ASPECTS OF MARKETING RESEARCH APPLICATION AS DETERMINANT OF PROMOTIONAL MIX IN BUSINESS ENTITIES FROM MILK PROCESSING INDUSTRY IN THE REPUBLIC OF MACEDONIA
title_fullStr	MODERN ASPECTS OF MARKETING RESEARCH APPLICATION AS DETERMINANT OF PROMOTIONAL MIX IN BUSINESS ENTITIES FROM MILK PROCESSING INDUSTRY IN THE REPUBLIC OF MACEDONIA
title_full_unstemmed	MODERN ASPECTS OF MARKETING RESEARCH APPLICATION AS DETERMINANT OF PROMOTIONAL MIX IN BUSINESS ENTITIES FROM MILK PROCESSING INDUSTRY IN THE REPUBLIC OF MACEDONIA
title_sort	modern aspects of marketing research application as determinant of promotional mix in business entities from milk processing industry in the republic of macedonia
publisher	Stefan cel Mare University of Suceava
publishDate	2018
url	https://doaj.org/article/a8f68c7a2c9a4bdbae7dcf9f799aa50b
work_keys_str_mv	AT katerinabojkovska modernaspectsofmarketingresearchapplicationasdeterminantofpromotionalmixinbusinessentitiesfrommilkprocessingindustryintherepublicofmacedonia AT fanchejoshevska modernaspectsofmarketingresearchapplicationasdeterminantofpromotionalmixinbusinessentitiesfrommilkprocessingindustryintherepublicofmacedonia AT andrijanavelevska modernaspectsofmarketingresearchapplicationasdeterminantofpromotionalmixinbusinessentitiesfrommilkprocessingindustryintherepublicofmacedonia AT sashobojkovski modernaspectsofmarketingresearchapplicationasdeterminantofpromotionalmixinbusinessentitiesfrommilkprocessingindustryintherepublicofmacedonia
_version_	1718379304196243456

MODERN ASPECTS OF MARKETING RESEARCH APPLICATION AS DETERMINANT OF PROMOTIONAL MIX IN BUSINESS ENTITIES FROM MILK PROCESSING INDUSTRY IN THE REPUBLIC OF MACEDONIA

Ejemplares similares