Food marketing towards children: brand logo recognition, food-related behavior and BMI among 3-13-year-olds in a south Indian town.

<h4>Objectives</h4>To assess exposure to marketing of unhealthy food products and its relation to food related behavior and BMI in children aged 3-13, from different socioeconomic backgrounds in a south Indian town.<h4>Methods</h4>Child-parent pairs (n=306) were recruited at...

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Autores principales:	Peter Ueda, Leilei Tong, Cristobal Viedma, Sujith J Chandy, Gaetano Marrone, Anna Simon, Cecilia Stålsby Lundborg
Formato:	article
Lenguaje:	EN
Publicado:	Public Library of Science (PLoS) 2012
Materias:	Medicine R Science Q
Acceso en línea:	https://doaj.org/article/aa88c38b1a4349d69a45b7f59e796641
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spelling	oai:doaj.org-article:aa88c38b1a4349d69a45b7f59e7966412021-11-18T08:11:44ZFood marketing towards children: brand logo recognition, food-related behavior and BMI among 3-13-year-olds in a south Indian town.1932-620310.1371/journal.pone.0047000https://doaj.org/article/aa88c38b1a4349d69a45b7f59e7966412012-01-01T00:00:00Zhttps://www.ncbi.nlm.nih.gov/pmc/articles/pmid/23082137/?tool=EBIhttps://doaj.org/toc/1932-6203<h4>Objectives</h4>To assess exposure to marketing of unhealthy food products and its relation to food related behavior and BMI in children aged 3-13, from different socioeconomic backgrounds in a south Indian town.<h4>Methods</h4>Child-parent pairs (n=306) were recruited at pediatric clinics. Exposure to food marketing was assessed by a digital logo recognition test. Children matched 18 logos of unhealthy food (high in fat/sugar/salt) featured in promotion material from the food industry to pictures of corresponding products. Children's nutritional knowledge, food preferences, purchase requests, eating behavior and socioeconomic characteristics were assessed by a digital game and parental questionnaires. Anthropometric measurements were recorded.<h4>Results</h4>Recognition rates for the brand logos ranged from 30% to 80%. Logo recognition ability increased with age (p<0.001) and socioeconomic level (p<0.001 comparing children in the highest and lowest of three socioeconomic groups). Adjusted for gender, age and socioeconomic group, logo recognition was associated with higher BMI (p=0.022) and nutritional knowledge (p<0.001) but not to unhealthy food preferences or purchase requests.<h4>Conclusions</h4>Children from higher socioeconomic groups in the region had higher brand logo recognition ability and are possibly exposed to more food marketing. The study did not lend support to a link between exposure to marketing and poor eating behavior, distorted nutritional knowledge or increased purchase requests. The correlation between logo recognition and BMI warrants further investigation on food marketing towards children and its potential role in the increasing burden of non-communicable diseases in this part of India.Peter UedaLeilei TongCristobal ViedmaSujith J ChandyGaetano MarroneAnna SimonCecilia Stålsby LundborgPublic Library of Science (PLoS)articleMedicineRScienceQENPLoS ONE, Vol 7, Iss 10, p e47000 (2012)
institution	DOAJ
collection	DOAJ
language	EN
topic	Medicine R Science Q
spellingShingle	Medicine R Science Q Peter Ueda Leilei Tong Cristobal Viedma Sujith J Chandy Gaetano Marrone Anna Simon Cecilia Stålsby Lundborg Food marketing towards children: brand logo recognition, food-related behavior and BMI among 3-13-year-olds in a south Indian town.
description	<h4>Objectives</h4>To assess exposure to marketing of unhealthy food products and its relation to food related behavior and BMI in children aged 3-13, from different socioeconomic backgrounds in a south Indian town.<h4>Methods</h4>Child-parent pairs (n=306) were recruited at pediatric clinics. Exposure to food marketing was assessed by a digital logo recognition test. Children matched 18 logos of unhealthy food (high in fat/sugar/salt) featured in promotion material from the food industry to pictures of corresponding products. Children's nutritional knowledge, food preferences, purchase requests, eating behavior and socioeconomic characteristics were assessed by a digital game and parental questionnaires. Anthropometric measurements were recorded.<h4>Results</h4>Recognition rates for the brand logos ranged from 30% to 80%. Logo recognition ability increased with age (p<0.001) and socioeconomic level (p<0.001 comparing children in the highest and lowest of three socioeconomic groups). Adjusted for gender, age and socioeconomic group, logo recognition was associated with higher BMI (p=0.022) and nutritional knowledge (p<0.001) but not to unhealthy food preferences or purchase requests.<h4>Conclusions</h4>Children from higher socioeconomic groups in the region had higher brand logo recognition ability and are possibly exposed to more food marketing. The study did not lend support to a link between exposure to marketing and poor eating behavior, distorted nutritional knowledge or increased purchase requests. The correlation between logo recognition and BMI warrants further investigation on food marketing towards children and its potential role in the increasing burden of non-communicable diseases in this part of India.
format	article
author	Peter Ueda Leilei Tong Cristobal Viedma Sujith J Chandy Gaetano Marrone Anna Simon Cecilia Stålsby Lundborg
author_facet	Peter Ueda Leilei Tong Cristobal Viedma Sujith J Chandy Gaetano Marrone Anna Simon Cecilia Stålsby Lundborg
author_sort	Peter Ueda
title	Food marketing towards children: brand logo recognition, food-related behavior and BMI among 3-13-year-olds in a south Indian town.
title_short	Food marketing towards children: brand logo recognition, food-related behavior and BMI among 3-13-year-olds in a south Indian town.
title_full	Food marketing towards children: brand logo recognition, food-related behavior and BMI among 3-13-year-olds in a south Indian town.
title_fullStr	Food marketing towards children: brand logo recognition, food-related behavior and BMI among 3-13-year-olds in a south Indian town.
title_full_unstemmed	Food marketing towards children: brand logo recognition, food-related behavior and BMI among 3-13-year-olds in a south Indian town.
title_sort	food marketing towards children: brand logo recognition, food-related behavior and bmi among 3-13-year-olds in a south indian town.
publisher	Public Library of Science (PLoS)
publishDate	2012
url	https://doaj.org/article/aa88c38b1a4349d69a45b7f59e796641
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Food marketing towards children: brand logo recognition, food-related behavior and BMI among 3-13-year-olds in a south Indian town.

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