CSR symbolic potential and business sustainability

This essay is an ethical reflection on the idea of corporate social responsibility (CSR) focusing on emphasizing its strategic position as the symbolic potential of business. As such, CSR is the reflection of business moral commitment to providing meaningful social activities, on the one hand, and,...

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Autor principal:	Andre Ata Ujan
Formato:	article
Lenguaje:	EN
Publicado:	Taylor & Francis Group 2019
Materias:	symbolic potential ethical climate the subject-subject approach communicative action long-lasting impacts ethical leadership Business HF5001-6182 Management. Industrial management HD28-70
Acceso en línea:	https://doaj.org/article/aaa9f6e433174737ae2cf61ae5d19870
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id	oai:doaj.org-article:aaa9f6e433174737ae2cf61ae5d19870
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spelling	oai:doaj.org-article:aaa9f6e433174737ae2cf61ae5d198702021-12-02T16:09:31ZCSR symbolic potential and business sustainability2331-197510.1080/23311975.2019.1699299https://doaj.org/article/aaa9f6e433174737ae2cf61ae5d198702019-01-01T00:00:00Zhttp://dx.doi.org/10.1080/23311975.2019.1699299https://doaj.org/toc/2331-1975This essay is an ethical reflection on the idea of corporate social responsibility (CSR) focusing on emphasizing its strategic position as the symbolic potential of business. As such, CSR is the reflection of business moral commitment to providing meaningful social activities, on the one hand, and, at the same time, intensifying ethical climate and ensuring long-lasting sustainability of the company. Three conditions are required to get realized such commitment: (i) the necessity of ensuring the quality of CSR programs; this can be satisfied by the Subject-Subject approach in the process of designing and performing CSR programs. (ii) Putting special concern on the long-lasting impacts of CSR programs on the community welfare. Blending community empowerment in every CSR programs would help realize better the concern. And, (iii) the necessity of the presence of ethical leadership in business. This would help institutionalize ethical values and hence preserve the sustainability of CSR as the symbolic potential of business. This will in turn help support further business sustainability.Andre Ata UjanTaylor & Francis Grouparticlesymbolic potentialethical climatethe subject-subject approachcommunicative actionlong-lasting impactsethical leadershipBusinessHF5001-6182Management. Industrial managementHD28-70ENCogent Business & Management, Vol 6, Iss 1 (2019)
institution	DOAJ
collection	DOAJ
language	EN
topic	symbolic potential ethical climate the subject-subject approach communicative action long-lasting impacts ethical leadership Business HF5001-6182 Management. Industrial management HD28-70
spellingShingle	symbolic potential ethical climate the subject-subject approach communicative action long-lasting impacts ethical leadership Business HF5001-6182 Management. Industrial management HD28-70 Andre Ata Ujan CSR symbolic potential and business sustainability
description	This essay is an ethical reflection on the idea of corporate social responsibility (CSR) focusing on emphasizing its strategic position as the symbolic potential of business. As such, CSR is the reflection of business moral commitment to providing meaningful social activities, on the one hand, and, at the same time, intensifying ethical climate and ensuring long-lasting sustainability of the company. Three conditions are required to get realized such commitment: (i) the necessity of ensuring the quality of CSR programs; this can be satisfied by the Subject-Subject approach in the process of designing and performing CSR programs. (ii) Putting special concern on the long-lasting impacts of CSR programs on the community welfare. Blending community empowerment in every CSR programs would help realize better the concern. And, (iii) the necessity of the presence of ethical leadership in business. This would help institutionalize ethical values and hence preserve the sustainability of CSR as the symbolic potential of business. This will in turn help support further business sustainability.
format	article
author	Andre Ata Ujan
author_facet	Andre Ata Ujan
author_sort	Andre Ata Ujan
title	CSR symbolic potential and business sustainability
title_short	CSR symbolic potential and business sustainability
title_full	CSR symbolic potential and business sustainability
title_fullStr	CSR symbolic potential and business sustainability
title_full_unstemmed	CSR symbolic potential and business sustainability
title_sort	csr symbolic potential and business sustainability
publisher	Taylor & Francis Group
publishDate	2019
url	https://doaj.org/article/aaa9f6e433174737ae2cf61ae5d19870
work_keys_str_mv	AT andreataujan csrsymbolicpotentialandbusinesssustainability
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CSR symbolic potential and business sustainability

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