Pengaruh Atribut Produk, Kualitas Produk Dan Promosi, Terhadap Keputusan Pembelian Mobil Merek Honda Di Kota Medan

<p class="AbstractTitle"><em>This study aims to identify and explain the influence of product attributes, product quality, and partial and simultaneous promotion on purchasing decisions. This type of research is explanatory research with a quantitative approach. Sampling using...

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Autores principales:	Bunga Aditi, HM Hermansyur
Formato:	article
Lenguaje:	ID
Publicado:	Universitas Muhammadiyah Sumatera Utara 2018
Materias:	product attributes, product quality, promotion, purchase decision Management. Industrial management HD28-70 Business HF5001-6182
Acceso en línea:	https://doaj.org/article/aabf3803f4ef48368fcd75ca308b1b5e
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spelling	oai:doaj.org-article:aabf3803f4ef48368fcd75ca308b1b5e2021-11-05T05:03:35ZPengaruh Atribut Produk, Kualitas Produk Dan Promosi, Terhadap Keputusan Pembelian Mobil Merek Honda Di Kota Medan1693-76192580-417010.30596/jimb.v19i1.1743https://doaj.org/article/aabf3803f4ef48368fcd75ca308b1b5e2018-04-01T00:00:00Zhttp://jurnal.umsu.ac.id/index.php/mbisnis/article/view/1743https://doaj.org/toc/1693-7619https://doaj.org/toc/2580-4170<p class="AbstractTitle"><em>This study aims to identify and explain the influence of product attributes, product quality, and partial and simultaneous promotion on purchasing decisions. This type of research is explanatory research with a quantitative approach. Sampling using Non-Probability Sampling is the saturated sampling of 100 respondents using multiple linear regression analysis techniques. The results showed that the variable product attributes, product quality, promotion of partially significant effect on purchasing decisions. The results of the simultaneous shows that the variable product attributes, product quality, and promotion significantly influence purchasing decisions. Therefore, the company should be able to inform the Honda brand car with a better understanding of product attributes, product quality, and price through the sales conversations, so that they are understood in marketing their products.</em></p>Bunga AditiHM HermansyurUniversitas Muhammadiyah Sumatera Utaraarticleproduct attributes, product quality, promotion, purchase decisionManagement. Industrial managementHD28-70BusinessHF5001-6182IDJurnal Ilmiah Manajemen dan Bisnis, Vol 19, Iss 1, Pp 64-72 (2018)
institution	DOAJ
collection	DOAJ
language	ID
topic	product attributes, product quality, promotion, purchase decision Management. Industrial management HD28-70 Business HF5001-6182
spellingShingle	product attributes, product quality, promotion, purchase decision Management. Industrial management HD28-70 Business HF5001-6182 Bunga Aditi HM Hermansyur Pengaruh Atribut Produk, Kualitas Produk Dan Promosi, Terhadap Keputusan Pembelian Mobil Merek Honda Di Kota Medan
description	<p class="AbstractTitle"><em>This study aims to identify and explain the influence of product attributes, product quality, and partial and simultaneous promotion on purchasing decisions. This type of research is explanatory research with a quantitative approach. Sampling using Non-Probability Sampling is the saturated sampling of 100 respondents using multiple linear regression analysis techniques. The results showed that the variable product attributes, product quality, promotion of partially significant effect on purchasing decisions. The results of the simultaneous shows that the variable product attributes, product quality, and promotion significantly influence purchasing decisions. Therefore, the company should be able to inform the Honda brand car with a better understanding of product attributes, product quality, and price through the sales conversations, so that they are understood in marketing their products.</em></p>
format	article
author	Bunga Aditi HM Hermansyur
author_facet	Bunga Aditi HM Hermansyur
author_sort	Bunga Aditi
title	Pengaruh Atribut Produk, Kualitas Produk Dan Promosi, Terhadap Keputusan Pembelian Mobil Merek Honda Di Kota Medan
title_short	Pengaruh Atribut Produk, Kualitas Produk Dan Promosi, Terhadap Keputusan Pembelian Mobil Merek Honda Di Kota Medan
title_full	Pengaruh Atribut Produk, Kualitas Produk Dan Promosi, Terhadap Keputusan Pembelian Mobil Merek Honda Di Kota Medan
title_fullStr	Pengaruh Atribut Produk, Kualitas Produk Dan Promosi, Terhadap Keputusan Pembelian Mobil Merek Honda Di Kota Medan
title_full_unstemmed	Pengaruh Atribut Produk, Kualitas Produk Dan Promosi, Terhadap Keputusan Pembelian Mobil Merek Honda Di Kota Medan
title_sort	pengaruh atribut produk, kualitas produk dan promosi, terhadap keputusan pembelian mobil merek honda di kota medan
publisher	Universitas Muhammadiyah Sumatera Utara
publishDate	2018
url	https://doaj.org/article/aabf3803f4ef48368fcd75ca308b1b5e
work_keys_str_mv	AT bungaaditi pengaruhatributprodukkualitasprodukdanpromositerhadapkeputusanpembelianmobilmerekhondadikotamedan AT hmhermansyur pengaruhatributprodukkualitasprodukdanpromositerhadapkeputusanpembelianmobilmerekhondadikotamedan
_version_	1718444548196139008

Pengaruh Atribut Produk, Kualitas Produk Dan Promosi, Terhadap Keputusan Pembelian Mobil Merek Honda Di Kota Medan

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