HOW DO THE CORPORATE SOCIAL RESPONSIBILITY PERCEPTIONS OF PUBLIC RELATIONS STUDENTS DIFFER FROM DEMOGRAPHIC VARIABLES?

Purpose: This study aimed to measure whether the perceptions of public relations and publicity department students differ by class, age, gender and whether they know Turkey Isbank’s new projects or not. Findings: As a result of the evaluation of the data, it has been revealed that public relation...

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Autor principal: Hidaye Aydan (SİLKÜ) BİLGİLER
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Publicado: Fırat University 2021
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Acceso en línea:https://doaj.org/article/ab042ef19114468aaf9adc885fb9305e
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spelling oai:doaj.org-article:ab042ef19114468aaf9adc885fb9305e2021-11-24T09:20:33ZHOW DO THE CORPORATE SOCIAL RESPONSIBILITY PERCEPTIONS OF PUBLIC RELATIONS STUDENTS DIFFER FROM DEMOGRAPHIC VARIABLES?2148-416310.29228/JASSS.41915https://doaj.org/article/ab042ef19114468aaf9adc885fb9305e2021-05-01T00:00:00Zhttps://jasstudies.com/index.jsp?mod=tammetin&makaleadi=cc14e743-b3e1-40e3-9163-a41175796680.pdf&key=41915https://doaj.org/toc/2148-4163Purpose: This study aimed to measure whether the perceptions of public relations and publicity department students differ by class, age, gender and whether they know Turkey Isbank’s new projects or not. Findings: As a result of the evaluation of the data, it has been revealed that public relations students, despite being aware of the activities carried out by the institution, did not have enough information about the first project within the social responsibility projects of 2018. In addition, the perceptions of public relations students towards the institution differed in terms of various variables. This difference is as follows: while students' perceptions about the institution differed according to their awareness of the new project of the class and the institution, there was no difference in their perceptions according to gender and age. Originality/value: The value of this study is that it is carried out on university youth based on the assumption that young consumers may have a high level of social responsibility awareness.Hidaye Aydan (SİLKÜ) BİLGİLERFırat Universityarticlecorporate responsibilityperceptionpublic relations studentsisbankSocial SciencesHSocial sciences (General)H1-99DEENFRTRJournal of Academic Social Science Studies , Vol 14, Iss 84, Pp 427-438 (2021)
institution DOAJ
collection DOAJ
language DE
EN
FR
TR
topic corporate responsibility
perception
public relations students
isbank
Social Sciences
H
Social sciences (General)
H1-99
spellingShingle corporate responsibility
perception
public relations students
isbank
Social Sciences
H
Social sciences (General)
H1-99
Hidaye Aydan (SİLKÜ) BİLGİLER
HOW DO THE CORPORATE SOCIAL RESPONSIBILITY PERCEPTIONS OF PUBLIC RELATIONS STUDENTS DIFFER FROM DEMOGRAPHIC VARIABLES?
description Purpose: This study aimed to measure whether the perceptions of public relations and publicity department students differ by class, age, gender and whether they know Turkey Isbank’s new projects or not. Findings: As a result of the evaluation of the data, it has been revealed that public relations students, despite being aware of the activities carried out by the institution, did not have enough information about the first project within the social responsibility projects of 2018. In addition, the perceptions of public relations students towards the institution differed in terms of various variables. This difference is as follows: while students' perceptions about the institution differed according to their awareness of the new project of the class and the institution, there was no difference in their perceptions according to gender and age. Originality/value: The value of this study is that it is carried out on university youth based on the assumption that young consumers may have a high level of social responsibility awareness.
format article
author Hidaye Aydan (SİLKÜ) BİLGİLER
author_facet Hidaye Aydan (SİLKÜ) BİLGİLER
author_sort Hidaye Aydan (SİLKÜ) BİLGİLER
title HOW DO THE CORPORATE SOCIAL RESPONSIBILITY PERCEPTIONS OF PUBLIC RELATIONS STUDENTS DIFFER FROM DEMOGRAPHIC VARIABLES?
title_short HOW DO THE CORPORATE SOCIAL RESPONSIBILITY PERCEPTIONS OF PUBLIC RELATIONS STUDENTS DIFFER FROM DEMOGRAPHIC VARIABLES?
title_full HOW DO THE CORPORATE SOCIAL RESPONSIBILITY PERCEPTIONS OF PUBLIC RELATIONS STUDENTS DIFFER FROM DEMOGRAPHIC VARIABLES?
title_fullStr HOW DO THE CORPORATE SOCIAL RESPONSIBILITY PERCEPTIONS OF PUBLIC RELATIONS STUDENTS DIFFER FROM DEMOGRAPHIC VARIABLES?
title_full_unstemmed HOW DO THE CORPORATE SOCIAL RESPONSIBILITY PERCEPTIONS OF PUBLIC RELATIONS STUDENTS DIFFER FROM DEMOGRAPHIC VARIABLES?
title_sort how do the corporate social responsibility perceptions of public relations students differ from demographic variables?
publisher Fırat University
publishDate 2021
url https://doaj.org/article/ab042ef19114468aaf9adc885fb9305e
work_keys_str_mv AT hidayeaydansilkubilgiler howdothecorporatesocialresponsibilityperceptionsofpublicrelationsstudentsdifferfromdemographicvariables
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