The role of human resource managers in the promotion of hotel sector as a brand in Jordanian hotel industry - a cross-sectional study

This study assesses the impact of human resource managers on the effectiveness of hotel branding with reference to Jordanian hotel industry. The study followed a cross-sectional design in which data was collected through a questionnaire-based survey. Subsequently, the collected data were analysed us...

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Autor principal:	Naser Khdour
Formato:	article
Lenguaje:	EN
Publicado:	Taylor & Francis Group 2021
Materias:	human resource practices brand performance hospitality industry hotels jordan Business HF5001-6182 Management. Industrial management HD28-70
Acceso en línea:	https://doaj.org/article/ab7a4fcd66544c379ad1ace99bbd4663
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spelling	oai:doaj.org-article:ab7a4fcd66544c379ad1ace99bbd46632021-12-02T14:19:31ZThe role of human resource managers in the promotion of hotel sector as a brand in Jordanian hotel industry - a cross-sectional study2331-197510.1080/23311975.2021.1875535https://doaj.org/article/ab7a4fcd66544c379ad1ace99bbd46632021-01-01T00:00:00Zhttp://dx.doi.org/10.1080/23311975.2021.1875535https://doaj.org/toc/2331-1975This study assesses the impact of human resource managers on the effectiveness of hotel branding with reference to Jordanian hotel industry. The study followed a cross-sectional design in which data was collected through a questionnaire-based survey. Subsequently, the collected data were analysed using descriptive and multiple regression analysis. Findings of the study revealed that job satisfaction of the employee, employee effectiveness, employee selection, and employee retention strongly and significantly impact the brand promotion and are the focus of interest of HR managers. The results concluded that effective HR policies and practices can ensure improved performance of the hotel sector.Naser KhdourTaylor & Francis Grouparticlehuman resource practicesbrand performancehospitality industryhotelsjordanBusinessHF5001-6182Management. Industrial managementHD28-70ENCogent Business & Management, Vol 8, Iss 1 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	human resource practices brand performance hospitality industry hotels jordan Business HF5001-6182 Management. Industrial management HD28-70
spellingShingle	human resource practices brand performance hospitality industry hotels jordan Business HF5001-6182 Management. Industrial management HD28-70 Naser Khdour The role of human resource managers in the promotion of hotel sector as a brand in Jordanian hotel industry - a cross-sectional study
description	This study assesses the impact of human resource managers on the effectiveness of hotel branding with reference to Jordanian hotel industry. The study followed a cross-sectional design in which data was collected through a questionnaire-based survey. Subsequently, the collected data were analysed using descriptive and multiple regression analysis. Findings of the study revealed that job satisfaction of the employee, employee effectiveness, employee selection, and employee retention strongly and significantly impact the brand promotion and are the focus of interest of HR managers. The results concluded that effective HR policies and practices can ensure improved performance of the hotel sector.
format	article
author	Naser Khdour
author_facet	Naser Khdour
author_sort	Naser Khdour
title	The role of human resource managers in the promotion of hotel sector as a brand in Jordanian hotel industry - a cross-sectional study
title_short	The role of human resource managers in the promotion of hotel sector as a brand in Jordanian hotel industry - a cross-sectional study
title_full	The role of human resource managers in the promotion of hotel sector as a brand in Jordanian hotel industry - a cross-sectional study
title_fullStr	The role of human resource managers in the promotion of hotel sector as a brand in Jordanian hotel industry - a cross-sectional study
title_full_unstemmed	The role of human resource managers in the promotion of hotel sector as a brand in Jordanian hotel industry - a cross-sectional study
title_sort	role of human resource managers in the promotion of hotel sector as a brand in jordanian hotel industry - a cross-sectional study
publisher	Taylor & Francis Group
publishDate	2021
url	https://doaj.org/article/ab7a4fcd66544c379ad1ace99bbd4663
work_keys_str_mv	AT naserkhdour theroleofhumanresourcemanagersinthepromotionofhotelsectorasabrandinjordanianhotelindustryacrosssectionalstudy AT naserkhdour roleofhumanresourcemanagersinthepromotionofhotelsectorasabrandinjordanianhotelindustryacrosssectionalstudy
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The role of human resource managers in the promotion of hotel sector as a brand in Jordanian hotel industry - a cross-sectional study

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