The role of human resource managers in the promotion of hotel sector as a brand in Jordanian hotel industry - a cross-sectional study
This study assesses the impact of human resource managers on the effectiveness of hotel branding with reference to Jordanian hotel industry. The study followed a cross-sectional design in which data was collected through a questionnaire-based survey. Subsequently, the collected data were analysed us...
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| Formato: | article |
| Lenguaje: | EN |
| Publicado: |
Taylor & Francis Group
2021
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/ab7a4fcd66544c379ad1ace99bbd4663 |
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