The Estimation of Prospects of Development of the Tourist Destination of Saint-Petersburg

The paper estimates the prospects of the development of modern tourist destination in St. Petersburg. Methodology assessment served as a well-known tool in strategic management the SWOT-analysis. The analysis identified the strengths and weaknesses of the tourist destination of St. Petersburg, its o...

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Autor principal:	Aleksei Igorevich Balashov
Formato:	article
Lenguaje:	EN RU
Publicado:	North-West institute of management of the Russian Presidential Academy of National Economy and Public Administration 2018
Materias:	tourism destination cultural potential st. petersburg tourism infrastructure Political institutions and public administration (General) JF20-2112
Acceso en línea:	https://doaj.org/article/abdd4b41becf4d16bdc78fa5c945e3a1
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id	oai:doaj.org-article:abdd4b41becf4d16bdc78fa5c945e3a1
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spelling	oai:doaj.org-article:abdd4b41becf4d16bdc78fa5c945e3a12021-11-12T10:46:01ZThe Estimation of Prospects of Development of the Tourist Destination of Saint-Petersburg1726-11391816-8590https://doaj.org/article/abdd4b41becf4d16bdc78fa5c945e3a12018-04-01T00:00:00Zhttps://www.acjournal.ru/jour/article/view/331https://doaj.org/toc/1726-1139https://doaj.org/toc/1816-8590The paper estimates the prospects of the development of modern tourist destination in St. Petersburg. Methodology assessment served as a well-known tool in strategic management the SWOT-analysis. The analysis identified the strengths and weaknesses of the tourist destination of St. Petersburg, its opportunities and threats. The strong points include a unique cultural authenticity of St. Petersburg related to the high concentration of objects of the world cultural heritage, as well as the creation of new cultural and entertainment facilities and events. The weak sides of St. Petersburg as a tourist center is - complicated visa procedures, underdeveloped tourist infrastructure of the city, the high cost of tourism services, poor promotion of the tourism brand of Saint-Petersburg in Europe, America and Asia, the low level of hotel service, the deficit and high cost locations tourist accommodation. The continued sanctions pressure on Russia from Western countries, reducing the value of the architectural appearance of the city as a result of the loss of the monuments, the sealing of building, implementing major projects, changing views of the historic center and the concentration in St. Petersburg in the high season of administrative and conventions created for tourists uncomfortable conditions form a threat to the development of the tourist destination of St. Petersburg. In turn, the devaluation of the ruble and the associated reduction in the cost of the tourist product in foreign currency and the reorientation of the Russian outbound travel to the inner form of the possibility of a tourist destination of St. Petersburg. Following an article in the SWOT-analysis were formulated management recommendations focused on the subject of management of St. Petersburg tourist complex - the authorized bodies of executive power of St. Petersburg.Aleksei Igorevich BalashovNorth-West institute of management of the Russian Presidential Academy of National Economy and Public Administration articletourismdestinationcultural potentialst. petersburgtourism infrastructurePolitical institutions and public administration (General)JF20-2112ENRUУправленческое консультирование, Vol 0, Iss 5, Pp 75-80 (2018)
institution	DOAJ
collection	DOAJ
language	EN RU
topic	tourism destination cultural potential st. petersburg tourism infrastructure Political institutions and public administration (General) JF20-2112
spellingShingle	tourism destination cultural potential st. petersburg tourism infrastructure Political institutions and public administration (General) JF20-2112 Aleksei Igorevich Balashov The Estimation of Prospects of Development of the Tourist Destination of Saint-Petersburg
description	The paper estimates the prospects of the development of modern tourist destination in St. Petersburg. Methodology assessment served as a well-known tool in strategic management the SWOT-analysis. The analysis identified the strengths and weaknesses of the tourist destination of St. Petersburg, its opportunities and threats. The strong points include a unique cultural authenticity of St. Petersburg related to the high concentration of objects of the world cultural heritage, as well as the creation of new cultural and entertainment facilities and events. The weak sides of St. Petersburg as a tourist center is - complicated visa procedures, underdeveloped tourist infrastructure of the city, the high cost of tourism services, poor promotion of the tourism brand of Saint-Petersburg in Europe, America and Asia, the low level of hotel service, the deficit and high cost locations tourist accommodation. The continued sanctions pressure on Russia from Western countries, reducing the value of the architectural appearance of the city as a result of the loss of the monuments, the sealing of building, implementing major projects, changing views of the historic center and the concentration in St. Petersburg in the high season of administrative and conventions created for tourists uncomfortable conditions form a threat to the development of the tourist destination of St. Petersburg. In turn, the devaluation of the ruble and the associated reduction in the cost of the tourist product in foreign currency and the reorientation of the Russian outbound travel to the inner form of the possibility of a tourist destination of St. Petersburg. Following an article in the SWOT-analysis were formulated management recommendations focused on the subject of management of St. Petersburg tourist complex - the authorized bodies of executive power of St. Petersburg.
format	article
author	Aleksei Igorevich Balashov
author_facet	Aleksei Igorevich Balashov
author_sort	Aleksei Igorevich Balashov
title	The Estimation of Prospects of Development of the Tourist Destination of Saint-Petersburg
title_short	The Estimation of Prospects of Development of the Tourist Destination of Saint-Petersburg
title_full	The Estimation of Prospects of Development of the Tourist Destination of Saint-Petersburg
title_fullStr	The Estimation of Prospects of Development of the Tourist Destination of Saint-Petersburg
title_full_unstemmed	The Estimation of Prospects of Development of the Tourist Destination of Saint-Petersburg
title_sort	estimation of prospects of development of the tourist destination of saint-petersburg
publisher	North-West institute of management of the Russian Presidential Academy of National Economy and Public Administration
publishDate	2018
url	https://doaj.org/article/abdd4b41becf4d16bdc78fa5c945e3a1
work_keys_str_mv	AT alekseiigorevichbalashov theestimationofprospectsofdevelopmentofthetouristdestinationofsaintpetersburg AT alekseiigorevichbalashov estimationofprospectsofdevelopmentofthetouristdestinationofsaintpetersburg
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The Estimation of Prospects of Development of the Tourist Destination of Saint-Petersburg

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