Knowledge Marketplaces: An Analysis of the Influence of Business Models on Instructors’ Motivations and Strategies

Unlike MOOC platforms such as Coursera or edX, which typically partner with institutions of higher education, online knowledge marketplaces allow anyone to broadcast courses and charge for them. In this article, we investigate, through a mixed-method approach, the motivations and strategies of the i...

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Autores principales:	Matthieu Tenzing Cisel, David Pontalier
Formato:	article
Lenguaje:	EN
Publicado:	Athabasca University Press 2021
Materias:	marketplace MOOC instructor content analysis Special aspects of education LC8-6691
Acceso en línea:	https://doaj.org/article/ac4c8920d439468b866fdeb9fa997249
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spelling	oai:doaj.org-article:ac4c8920d439468b866fdeb9fa9972492021-12-02T19:20:52ZKnowledge Marketplaces: An Analysis of the Influence of Business Models on Instructors’ Motivations and Strategies10.19173/irrodl.v22i3.54591492-3831https://doaj.org/article/ac4c8920d439468b866fdeb9fa9972492021-04-01T00:00:00Zhttp://www.irrodl.org/index.php/irrodl/article/view/5459https://doaj.org/toc/1492-3831Unlike MOOC platforms such as Coursera or edX, which typically partner with institutions of higher education, online knowledge marketplaces allow anyone to broadcast courses and charge for them. In this article, we investigate, through a mixed-method approach, the motivations and strategies of the instructors of Udemy and Skillshare. Semi-structured interviews and a quantitative analysis of the characteristics of Skillshare’s courses, obtained using a Web scraper, suggest that while a significant proportion of the marketplace’s instructors are outreach driven, the majority are income driven. They develop strategies to maximize their revenues, notably by adapting the characteristics of their courses, such as the number of videos, to the business model of the platform. Courses are shorter on Skillshare than on Udemy, where instructors’ incomes are proportional to the number of registrations. We hypothesize that the latter platform’s business model incentivizes instructors to create longer courses in order to attract wider audiences. Matthieu Tenzing CiselDavid PontalierAthabasca University PressarticlemarketplaceMOOCinstructorcontent analysisSpecial aspects of educationLC8-6691ENInternational Review of Research in Open and Distributed Learning, Vol 22, Iss 3 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	marketplace MOOC instructor content analysis Special aspects of education LC8-6691
spellingShingle	marketplace MOOC instructor content analysis Special aspects of education LC8-6691 Matthieu Tenzing Cisel David Pontalier Knowledge Marketplaces: An Analysis of the Influence of Business Models on Instructors’ Motivations and Strategies
description	Unlike MOOC platforms such as Coursera or edX, which typically partner with institutions of higher education, online knowledge marketplaces allow anyone to broadcast courses and charge for them. In this article, we investigate, through a mixed-method approach, the motivations and strategies of the instructors of Udemy and Skillshare. Semi-structured interviews and a quantitative analysis of the characteristics of Skillshare’s courses, obtained using a Web scraper, suggest that while a significant proportion of the marketplace’s instructors are outreach driven, the majority are income driven. They develop strategies to maximize their revenues, notably by adapting the characteristics of their courses, such as the number of videos, to the business model of the platform. Courses are shorter on Skillshare than on Udemy, where instructors’ incomes are proportional to the number of registrations. We hypothesize that the latter platform’s business model incentivizes instructors to create longer courses in order to attract wider audiences.
format	article
author	Matthieu Tenzing Cisel David Pontalier
author_facet	Matthieu Tenzing Cisel David Pontalier
author_sort	Matthieu Tenzing Cisel
title	Knowledge Marketplaces: An Analysis of the Influence of Business Models on Instructors’ Motivations and Strategies
title_short	Knowledge Marketplaces: An Analysis of the Influence of Business Models on Instructors’ Motivations and Strategies
title_full	Knowledge Marketplaces: An Analysis of the Influence of Business Models on Instructors’ Motivations and Strategies
title_fullStr	Knowledge Marketplaces: An Analysis of the Influence of Business Models on Instructors’ Motivations and Strategies
title_full_unstemmed	Knowledge Marketplaces: An Analysis of the Influence of Business Models on Instructors’ Motivations and Strategies
title_sort	knowledge marketplaces: an analysis of the influence of business models on instructors’ motivations and strategies
publisher	Athabasca University Press
publishDate	2021
url	https://doaj.org/article/ac4c8920d439468b866fdeb9fa997249
work_keys_str_mv	AT matthieutenzingcisel knowledgemarketplacesananalysisoftheinfluenceofbusinessmodelsoninstructorsmotivationsandstrategies AT davidpontalier knowledgemarketplacesananalysisoftheinfluenceofbusinessmodelsoninstructorsmotivationsandstrategies
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Knowledge Marketplaces: An Analysis of the Influence of Business Models on Instructors’ Motivations and Strategies

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