Deconstructing the shopping experience of tourists to the Dubai Shopping Festival

Shopping Festivals are being promoted as tourism products, thus attracting large number of tourists. Recent years have seen the growth of shopping festivals and shopping gaining greater significance in tourism, given its contribution to the retail and tourism sectors of a destination. This empirical...

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Autores principales: Sangeeta Peter, Victor Anandkumar
Formato: article
Lenguaje:EN
Publicado: Taylor & Francis Group 2016
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Acceso en línea:https://doaj.org/article/acd1884059f54897aad0437e47f0febf
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spelling oai:doaj.org-article:acd1884059f54897aad0437e47f0febf2021-12-02T14:35:45ZDeconstructing the shopping experience of tourists to the Dubai Shopping Festival2331-197510.1080/23311975.2016.1199109https://doaj.org/article/acd1884059f54897aad0437e47f0febf2016-12-01T00:00:00Zhttp://dx.doi.org/10.1080/23311975.2016.1199109https://doaj.org/toc/2331-1975Shopping Festivals are being promoted as tourism products, thus attracting large number of tourists. Recent years have seen the growth of shopping festivals and shopping gaining greater significance in tourism, given its contribution to the retail and tourism sectors of a destination. This empirical study discusses the shopping experience of international tourists visiting the Dubai Shopping Festival (DSF). Data was collected from 603 international, English speaking tourists, using the mall intercept technique, during the XVIII edition of the DSF from January to February 2013. Exploratory factor analysis was employed to delineate seven factors which suggest that tourists do not shop independent of the shopping environment. Shopping experience involves much more than the acquisition of goods. Store Attribute, Mall Atmospherics, Safety, Mall Amenities, Product Attribute and Staff Service positively influence tourists’ shopping experience. The findings of this study will help the stakeholders in designing specific products and shopping environments.Sangeeta PeterVictor AnandkumarTaylor & Francis Grouparticleshoppingshopping environmentshopping experienceshopping festivaltourist shoppingBusinessHF5001-6182Management. Industrial managementHD28-70ENCogent Business & Management, Vol 3, Iss 1 (2016)
institution DOAJ
collection DOAJ
language EN
topic shopping
shopping environment
shopping experience
shopping festival
tourist shopping
Business
HF5001-6182
Management. Industrial management
HD28-70
spellingShingle shopping
shopping environment
shopping experience
shopping festival
tourist shopping
Business
HF5001-6182
Management. Industrial management
HD28-70
Sangeeta Peter
Victor Anandkumar
Deconstructing the shopping experience of tourists to the Dubai Shopping Festival
description Shopping Festivals are being promoted as tourism products, thus attracting large number of tourists. Recent years have seen the growth of shopping festivals and shopping gaining greater significance in tourism, given its contribution to the retail and tourism sectors of a destination. This empirical study discusses the shopping experience of international tourists visiting the Dubai Shopping Festival (DSF). Data was collected from 603 international, English speaking tourists, using the mall intercept technique, during the XVIII edition of the DSF from January to February 2013. Exploratory factor analysis was employed to delineate seven factors which suggest that tourists do not shop independent of the shopping environment. Shopping experience involves much more than the acquisition of goods. Store Attribute, Mall Atmospherics, Safety, Mall Amenities, Product Attribute and Staff Service positively influence tourists’ shopping experience. The findings of this study will help the stakeholders in designing specific products and shopping environments.
format article
author Sangeeta Peter
Victor Anandkumar
author_facet Sangeeta Peter
Victor Anandkumar
author_sort Sangeeta Peter
title Deconstructing the shopping experience of tourists to the Dubai Shopping Festival
title_short Deconstructing the shopping experience of tourists to the Dubai Shopping Festival
title_full Deconstructing the shopping experience of tourists to the Dubai Shopping Festival
title_fullStr Deconstructing the shopping experience of tourists to the Dubai Shopping Festival
title_full_unstemmed Deconstructing the shopping experience of tourists to the Dubai Shopping Festival
title_sort deconstructing the shopping experience of tourists to the dubai shopping festival
publisher Taylor & Francis Group
publishDate 2016
url https://doaj.org/article/acd1884059f54897aad0437e47f0febf
work_keys_str_mv AT sangeetapeter deconstructingtheshoppingexperienceoftouriststothedubaishoppingfestival
AT victoranandkumar deconstructingtheshoppingexperienceoftouriststothedubaishoppingfestival
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