Brazilian Consumers’ Attitudes towards So-Called “Cell-Based Meat”

The main goal of this online survey was to investigate the attitudes of Brazilians towards “cell-based meat”, which has become the subject of great scientific and media enthusiasm. The answers of 4471 respondents concluded that 46.6% of them thought “cell-based meat” was promising and acceptable. Mo...

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Autores principales:	Sghaier Chriki, Vincent Payet, Sérgio Bertelli Pflanzer, Marie-Pierre Ellies-Oury, Jingjing Liu, Élise Hocquette, Jonatã Henrique Rezende-de-Souza, Jean-François Hocquette
Formato:	article
Lenguaje:	EN
Publicado:	MDPI AG 2021
Materias:	meat alternatives food security survey livestock issues animal protection animal welfare Chemical technology TP1-1185
Acceso en línea:	https://doaj.org/article/ad02362f76c34e2fbb391be011798a3c
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spelling	oai:doaj.org-article:ad02362f76c34e2fbb391be011798a3c2021-11-25T17:33:01ZBrazilian Consumers’ Attitudes towards So-Called “Cell-Based Meat”10.3390/foods101125882304-8158https://doaj.org/article/ad02362f76c34e2fbb391be011798a3c2021-10-01T00:00:00Zhttps://www.mdpi.com/2304-8158/10/11/2588https://doaj.org/toc/2304-8158The main goal of this online survey was to investigate the attitudes of Brazilians towards “cell-based meat”, which has become the subject of great scientific and media enthusiasm. The answers of 4471 respondents concluded that 46.6% of them thought “cell-based meat” was promising and acceptable. More than 66% would be willing to try this novel product compared to 23% who expressed reluctance to do so. Nearly 40% of the total respondents did not want to eat “cell-based meat” regularly at all, whereas 29%, 43.2%, and 39.9% were willing to eat it regularly in restaurants, at home, and/or in ready-made meals, respectively. However, the majority of respondents (71%) were keen to pay much less for “cell-based meat” than conventionally produced meat (or even nothing at all), compared to 24.3% who were willing to pay the same price as conventional meat, whereas only 4.8% were willing to pay more. Approximately 51% of them considered that “cell-based meat” should not be called “meat” for marketing purposes. Job, monthly income, age, and gender were major factors impacting consumer acceptance. Meat professionals and consumers with higher incomes were less willing to eat “cell-based meat” regularly. Women (especially younger women) were the most concerned about the ethical and environmental issues related to meat production and were the most convinced that reducing meat consumption could be a good solution to the meat industry’s problems. Respondents who did not accept “cell-based meat” and did not eat meat substitutes had a negative attitude to this novel food (they considered it absurd and/or disgusting) and did not believe that “cell-based meat” should be called “meat” for marketing purposes. In contrast, the people who thought that “cell-based meat” could be called “meat” perceived it in a rather positive way. These results are important for consumers of meat and meat substitutes and for companies aiming to enter the potential future Brazilian market of “cell-based meat”.Sghaier ChrikiVincent PayetSérgio Bertelli PflanzerMarie-Pierre Ellies-OuryJingjing LiuÉlise HocquetteJonatã Henrique Rezende-de-SouzaJean-François HocquetteMDPI AGarticlemeat alternativesfood securitysurveylivestock issuesanimal protectionanimal welfareChemical technologyTP1-1185ENFoods, Vol 10, Iss 2588, p 2588 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	meat alternatives food security survey livestock issues animal protection animal welfare Chemical technology TP1-1185
spellingShingle	meat alternatives food security survey livestock issues animal protection animal welfare Chemical technology TP1-1185 Sghaier Chriki Vincent Payet Sérgio Bertelli Pflanzer Marie-Pierre Ellies-Oury Jingjing Liu Élise Hocquette Jonatã Henrique Rezende-de-Souza Jean-François Hocquette Brazilian Consumers’ Attitudes towards So-Called “Cell-Based Meat”
description	The main goal of this online survey was to investigate the attitudes of Brazilians towards “cell-based meat”, which has become the subject of great scientific and media enthusiasm. The answers of 4471 respondents concluded that 46.6% of them thought “cell-based meat” was promising and acceptable. More than 66% would be willing to try this novel product compared to 23% who expressed reluctance to do so. Nearly 40% of the total respondents did not want to eat “cell-based meat” regularly at all, whereas 29%, 43.2%, and 39.9% were willing to eat it regularly in restaurants, at home, and/or in ready-made meals, respectively. However, the majority of respondents (71%) were keen to pay much less for “cell-based meat” than conventionally produced meat (or even nothing at all), compared to 24.3% who were willing to pay the same price as conventional meat, whereas only 4.8% were willing to pay more. Approximately 51% of them considered that “cell-based meat” should not be called “meat” for marketing purposes. Job, monthly income, age, and gender were major factors impacting consumer acceptance. Meat professionals and consumers with higher incomes were less willing to eat “cell-based meat” regularly. Women (especially younger women) were the most concerned about the ethical and environmental issues related to meat production and were the most convinced that reducing meat consumption could be a good solution to the meat industry’s problems. Respondents who did not accept “cell-based meat” and did not eat meat substitutes had a negative attitude to this novel food (they considered it absurd and/or disgusting) and did not believe that “cell-based meat” should be called “meat” for marketing purposes. In contrast, the people who thought that “cell-based meat” could be called “meat” perceived it in a rather positive way. These results are important for consumers of meat and meat substitutes and for companies aiming to enter the potential future Brazilian market of “cell-based meat”.
format	article
author	Sghaier Chriki Vincent Payet Sérgio Bertelli Pflanzer Marie-Pierre Ellies-Oury Jingjing Liu Élise Hocquette Jonatã Henrique Rezende-de-Souza Jean-François Hocquette
author_facet	Sghaier Chriki Vincent Payet Sérgio Bertelli Pflanzer Marie-Pierre Ellies-Oury Jingjing Liu Élise Hocquette Jonatã Henrique Rezende-de-Souza Jean-François Hocquette
author_sort	Sghaier Chriki
title	Brazilian Consumers’ Attitudes towards So-Called “Cell-Based Meat”
title_short	Brazilian Consumers’ Attitudes towards So-Called “Cell-Based Meat”
title_full	Brazilian Consumers’ Attitudes towards So-Called “Cell-Based Meat”
title_fullStr	Brazilian Consumers’ Attitudes towards So-Called “Cell-Based Meat”
title_full_unstemmed	Brazilian Consumers’ Attitudes towards So-Called “Cell-Based Meat”
title_sort	brazilian consumers’ attitudes towards so-called “cell-based meat”
publisher	MDPI AG
publishDate	2021
url	https://doaj.org/article/ad02362f76c34e2fbb391be011798a3c
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Brazilian Consumers’ Attitudes towards So-Called “Cell-Based Meat”

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