A SENSITIVE AREA IN COMMUNICATION STUDIES: COUNTRY BRAND

The concepts of brand and branding have been an important agenda item of the organizations in recent years. Country brand has also gained importance following the export of commercial products and the increase in the revenue based on tourism. There are ongoing controversies over country brand concep...

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Autor principal:	Tuğçe Boran
Formato:	article
Lenguaje:	EN TR
Publicado:	Erciyes University 2015
Materias:	Communication. Mass media P87-96
Acceso en línea:	https://doaj.org/article/ad06525130cc4a2ab3242e5d2aae9c7a
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spelling	oai:doaj.org-article:ad06525130cc4a2ab3242e5d2aae9c7a2021-12-02T11:01:41ZA SENSITIVE AREA IN COMMUNICATION STUDIES: COUNTRY BRAND1308-31982667-581110.17680/akademia.v4i1.5000070195https://doaj.org/article/ad06525130cc4a2ab3242e5d2aae9c7a2015-01-01T00:00:00Zhttps://dergipark.org.tr/tr/pub/erciyesiletisim/issue/5872/614711https://doaj.org/toc/1308-3198https://doaj.org/toc/2667-5811The concepts of brand and branding have been an important agenda item of the organizations in recent years. Country brand has also gained importance following the export of commercial products and the increase in the revenue based on tourism. There are ongoing controversies over country brand concept. It has been found that there are a few studies on this issue in Turkish literature. Moreover, as having a political dimension, the topic of country and city brands is wide enough to work on. Country brands cannot be managed as easily as trademarks, for there are many decision- makers, the area which the brand spans and people who are affected by brand management consist of different groups, there are historical prejudices and background and target people are varied. Thus, ‘country brand’ can be considered as a ‘sensitive area’. It is substantially aimed at detecting the dimensions which constitute country brand. In this context, this paper is regarded as exploratory research. This paper focuses on explaining the concept of country brand and dimensions of it. After scanning the literature in question, a research including the opinions of university students in Turkey on country brand will be done.Tuğçe BoranErciyes UniversityarticleCommunication. Mass mediaP87-96ENTRErciyes iletişim Dergisi, Vol 4, Iss 1 (2015)
institution	DOAJ
collection	DOAJ
language	EN TR
topic	Communication. Mass media P87-96
spellingShingle	Communication. Mass media P87-96 Tuğçe Boran A SENSITIVE AREA IN COMMUNICATION STUDIES: COUNTRY BRAND
description	The concepts of brand and branding have been an important agenda item of the organizations in recent years. Country brand has also gained importance following the export of commercial products and the increase in the revenue based on tourism. There are ongoing controversies over country brand concept. It has been found that there are a few studies on this issue in Turkish literature. Moreover, as having a political dimension, the topic of country and city brands is wide enough to work on. Country brands cannot be managed as easily as trademarks, for there are many decision- makers, the area which the brand spans and people who are affected by brand management consist of different groups, there are historical prejudices and background and target people are varied. Thus, ‘country brand’ can be considered as a ‘sensitive area’. It is substantially aimed at detecting the dimensions which constitute country brand. In this context, this paper is regarded as exploratory research. This paper focuses on explaining the concept of country brand and dimensions of it. After scanning the literature in question, a research including the opinions of university students in Turkey on country brand will be done.
format	article
author	Tuğçe Boran
author_facet	Tuğçe Boran
author_sort	Tuğçe Boran
title	A SENSITIVE AREA IN COMMUNICATION STUDIES: COUNTRY BRAND
title_short	A SENSITIVE AREA IN COMMUNICATION STUDIES: COUNTRY BRAND
title_full	A SENSITIVE AREA IN COMMUNICATION STUDIES: COUNTRY BRAND
title_fullStr	A SENSITIVE AREA IN COMMUNICATION STUDIES: COUNTRY BRAND
title_full_unstemmed	A SENSITIVE AREA IN COMMUNICATION STUDIES: COUNTRY BRAND
title_sort	sensitive area in communication studies: country brand
publisher	Erciyes University
publishDate	2015
url	https://doaj.org/article/ad06525130cc4a2ab3242e5d2aae9c7a
work_keys_str_mv	AT tugceboran asensitiveareaincommunicationstudiescountrybrand AT tugceboran sensitiveareaincommunicationstudiescountrybrand
_version_	1718396372219068416

A SENSITIVE AREA IN COMMUNICATION STUDIES: COUNTRY BRAND

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