A SENSITIVE AREA IN COMMUNICATION STUDIES: COUNTRY BRAND
The concepts of brand and branding have been an important agenda item of the organizations in recent years. Country brand has also gained importance following the export of commercial products and the increase in the revenue based on tourism. There are ongoing controversies over country brand concep...
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| Format: | article |
| Langue: | EN TR |
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Erciyes University
2015
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| Accès en ligne: | https://doaj.org/article/ad06525130cc4a2ab3242e5d2aae9c7a |
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