TO THE ANALYSIS OF DOMESTIC AND FOREIGN EXPERIENCE OF INVESTIGATION IN CUSTOMER LOYALTY

The advantages to a company after creating customer loyalty are presented. Analysis of the international and domestic experience in the issue of customer loyalty is presented. The evolution of the concept of customer loyalty considered. The emotional and rational aspects of customer loyalty are disc...

Descripción completa

Guardado en:

Detalles Bibliográficos
Autor principal:	T. Panova
Formato:	article
Lenguaje:	RU
Publicado:	Publishing House of the State University of Management 2017
Materias:	loyalty customer automotive business marketing the emotional aspect of customer loyalty the rational aspect of customer loyalty Sociology (General) HM401-1281 Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/ae021646123b467dab14be49cffed653
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

id	oai:doaj.org-article:ae021646123b467dab14be49cffed653
record_format	dspace
spelling	oai:doaj.org-article:ae021646123b467dab14be49cffed6532021-12-03T07:43:20ZTO THE ANALYSIS OF DOMESTIC AND FOREIGN EXPERIENCE OF INVESTIGATION IN CUSTOMER LOYALTY1816-42772686-8415https://doaj.org/article/ae021646123b467dab14be49cffed6532017-01-01T00:00:00Zhttps://vestnik.guu.ru/jour/article/view/570https://doaj.org/toc/1816-4277https://doaj.org/toc/2686-8415The advantages to a company after creating customer loyalty are presented. Analysis of the international and domestic experience in the issue of customer loyalty is presented. The evolution of the concept of customer loyalty considered. The emotional and rational aspects of customer loyalty are discovered. The advantages and disadvantages of approaches to customer loyalty are identified.T. PanovaPublishing House of the State University of Managementarticleloyaltycustomerautomotive businessmarketingthe emotional aspect of customer loyaltythe rational aspect of customer loyaltySociology (General)HM401-1281Economics as a scienceHB71-74RUВестник университета, Vol 0, Iss 1, Pp 157-159 (2017)
institution	DOAJ
collection	DOAJ
language	RU
topic	loyalty customer automotive business marketing the emotional aspect of customer loyalty the rational aspect of customer loyalty Sociology (General) HM401-1281 Economics as a science HB71-74
spellingShingle	loyalty customer automotive business marketing the emotional aspect of customer loyalty the rational aspect of customer loyalty Sociology (General) HM401-1281 Economics as a science HB71-74 T. Panova TO THE ANALYSIS OF DOMESTIC AND FOREIGN EXPERIENCE OF INVESTIGATION IN CUSTOMER LOYALTY
description	The advantages to a company after creating customer loyalty are presented. Analysis of the international and domestic experience in the issue of customer loyalty is presented. The evolution of the concept of customer loyalty considered. The emotional and rational aspects of customer loyalty are discovered. The advantages and disadvantages of approaches to customer loyalty are identified.
format	article
author	T. Panova
author_facet	T. Panova
author_sort	T. Panova
title	TO THE ANALYSIS OF DOMESTIC AND FOREIGN EXPERIENCE OF INVESTIGATION IN CUSTOMER LOYALTY
title_short	TO THE ANALYSIS OF DOMESTIC AND FOREIGN EXPERIENCE OF INVESTIGATION IN CUSTOMER LOYALTY
title_full	TO THE ANALYSIS OF DOMESTIC AND FOREIGN EXPERIENCE OF INVESTIGATION IN CUSTOMER LOYALTY
title_fullStr	TO THE ANALYSIS OF DOMESTIC AND FOREIGN EXPERIENCE OF INVESTIGATION IN CUSTOMER LOYALTY
title_full_unstemmed	TO THE ANALYSIS OF DOMESTIC AND FOREIGN EXPERIENCE OF INVESTIGATION IN CUSTOMER LOYALTY
title_sort	to the analysis of domestic and foreign experience of investigation in customer loyalty
publisher	Publishing House of the State University of Management
publishDate	2017
url	https://doaj.org/article/ae021646123b467dab14be49cffed653
work_keys_str_mv	AT tpanova totheanalysisofdomesticandforeignexperienceofinvestigationincustomerloyalty
_version_	1718373712146726912

TO THE ANALYSIS OF DOMESTIC AND FOREIGN EXPERIENCE OF INVESTIGATION IN CUSTOMER LOYALTY

Ejemplares similares