Knowledge Management, Market Orientation and Innovation: a study at a Technology Park of Santa Catarina

The study analyzes how the Gama Park articulates Knowledge Management, Market Orientation and Innovation in the development processes of incubated companies. The methodology used was qualitative, exploratory, through a case study. The main findings were that the Park is directed to innovation, and i...

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Autores principales:	Giovana Bueno, Elaine John, Franciane Reinert Lyra, Fernando Cesar Lenzi
Formato:	article
Lenguaje:	EN PT
Publicado:	FUCAPE Business School 2016
Materias:	knowledge management market orientation innovation technology park Business HF5001-6182
Acceso en línea:	https://doaj.org/article/ae0892e955524dfa8980a6731d3c15ee
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spelling	oai:doaj.org-article:ae0892e955524dfa8980a6731d3c15ee2021-11-11T15:48:06ZKnowledge Management, Market Orientation and Innovation: a study at a Technology Park of Santa Catarina1807-734Xhttps://doaj.org/article/ae0892e955524dfa8980a6731d3c15ee2016-01-01T00:00:00Zhttp://www.redalyc.org/articulo.oa?id=123045332004https://doaj.org/toc/1807-734XThe study analyzes how the Gama Park articulates Knowledge Management, Market Orientation and Innovation in the development processes of incubated companies. The methodology used was qualitative, exploratory, through a case study. The main findings were that the Park is directed to innovation, and its greatest difficulty is the lack of resources at national level and of public policies, as supporters of this innovation. It was stressed that knowledge management, when aligned with the goals of the organization, enhances market orientation, resulting in innovation, supporting the research of Ferraresi et al. (2012 and Ozkaya et al. (2015).Giovana BuenoElaine JohnFranciane Reinert LyraFernando Cesar LenziFUCAPE Business Schoolarticleknowledge managementmarket orientationinnovationtechnology parkBusinessHF5001-6182ENPTBBR: Brazilian Business Review, Vol 13, Iss 3, Pp 70-89 (2016)
institution	DOAJ
collection	DOAJ
language	EN PT
topic	knowledge management market orientation innovation technology park Business HF5001-6182
spellingShingle	knowledge management market orientation innovation technology park Business HF5001-6182 Giovana Bueno Elaine John Franciane Reinert Lyra Fernando Cesar Lenzi Knowledge Management, Market Orientation and Innovation: a study at a Technology Park of Santa Catarina
description	The study analyzes how the Gama Park articulates Knowledge Management, Market Orientation and Innovation in the development processes of incubated companies. The methodology used was qualitative, exploratory, through a case study. The main findings were that the Park is directed to innovation, and its greatest difficulty is the lack of resources at national level and of public policies, as supporters of this innovation. It was stressed that knowledge management, when aligned with the goals of the organization, enhances market orientation, resulting in innovation, supporting the research of Ferraresi et al. (2012 and Ozkaya et al. (2015).
format	article
author	Giovana Bueno Elaine John Franciane Reinert Lyra Fernando Cesar Lenzi
author_facet	Giovana Bueno Elaine John Franciane Reinert Lyra Fernando Cesar Lenzi
author_sort	Giovana Bueno
title	Knowledge Management, Market Orientation and Innovation: a study at a Technology Park of Santa Catarina
title_short	Knowledge Management, Market Orientation and Innovation: a study at a Technology Park of Santa Catarina
title_full	Knowledge Management, Market Orientation and Innovation: a study at a Technology Park of Santa Catarina
title_fullStr	Knowledge Management, Market Orientation and Innovation: a study at a Technology Park of Santa Catarina
title_full_unstemmed	Knowledge Management, Market Orientation and Innovation: a study at a Technology Park of Santa Catarina
title_sort	knowledge management, market orientation and innovation: a study at a technology park of santa catarina
publisher	FUCAPE Business School
publishDate	2016
url	https://doaj.org/article/ae0892e955524dfa8980a6731d3c15ee
work_keys_str_mv	AT giovanabueno knowledgemanagementmarketorientationandinnovationastudyatatechnologyparkofsantacatarina AT elainejohn knowledgemanagementmarketorientationandinnovationastudyatatechnologyparkofsantacatarina AT francianereinertlyra knowledgemanagementmarketorientationandinnovationastudyatatechnologyparkofsantacatarina AT fernandocesarlenzi knowledgemanagementmarketorientationandinnovationastudyatatechnologyparkofsantacatarina
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Knowledge Management, Market Orientation and Innovation: a study at a Technology Park of Santa Catarina

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