TOWARDS THE ISSUE ON DEMAND GENERATION IN THE SERVICE MARKET

The features of supply and demand in the service market, the main trends in the market of household services, its dynamics for the period from 2010 to the present in the Russian Federation have been considered. The level of influence of marketing tools on the customer’s perception (collaboration, fu...

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Autores principales:	A. N. Krylov, G. P. Kuzina, A. I. Mozgovoy
Formato:	article
Lenguaje:	RU
Publicado:	Publishing House of the State University of Management 2020
Materias:	service market demand generation marketing tools collaboration business diversification employee motivation special offers loyalty program Sociology (General) HM401-1281 Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/ae118dbad4d74a2682b8d4b2cec92f20
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id	oai:doaj.org-article:ae118dbad4d74a2682b8d4b2cec92f20
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spelling	oai:doaj.org-article:ae118dbad4d74a2682b8d4b2cec92f202021-12-03T07:43:32ZTOWARDS THE ISSUE ON DEMAND GENERATION IN THE SERVICE MARKET1816-42772686-841510.26425/1816-4277-2020-5-135-142https://doaj.org/article/ae118dbad4d74a2682b8d4b2cec92f202020-07-01T00:00:00Zhttps://vestnik.guu.ru/jour/article/view/2235https://doaj.org/toc/1816-4277https://doaj.org/toc/2686-8415The features of supply and demand in the service market, the main trends in the market of household services, its dynamics for the period from 2010 to the present in the Russian Federation have been considered. The level of influence of marketing tools on the customer’s perception (collaboration, full information about the service, advertising campaign, employee motivation, presentation of new products, etc.) has been studied, the results of the study have been given, the main measures for creating demand for a company providing consumer services, event budget have been defined. An economic assessment of the effectiveness of the proposed measures in the form of an expected increase in revenue and payback periods has been given. Using the proposed set of measures will allow you to actively influence the process of forming the company’s demand in the market of household services.A. N. KrylovG. P. KuzinaA. I. MozgovoyPublishing House of the State University of Managementarticleservice marketdemand generationmarketing toolscollaborationbusiness diversificationemployee motivationspecial offersloyalty programSociology (General)HM401-1281Economics as a scienceHB71-74RUВестник университета, Vol 0, Iss 5, Pp 135-142 (2020)
institution	DOAJ
collection	DOAJ
language	RU
topic	service market demand generation marketing tools collaboration business diversification employee motivation special offers loyalty program Sociology (General) HM401-1281 Economics as a science HB71-74
spellingShingle	service market demand generation marketing tools collaboration business diversification employee motivation special offers loyalty program Sociology (General) HM401-1281 Economics as a science HB71-74 A. N. Krylov G. P. Kuzina A. I. Mozgovoy TOWARDS THE ISSUE ON DEMAND GENERATION IN THE SERVICE MARKET
description	The features of supply and demand in the service market, the main trends in the market of household services, its dynamics for the period from 2010 to the present in the Russian Federation have been considered. The level of influence of marketing tools on the customer’s perception (collaboration, full information about the service, advertising campaign, employee motivation, presentation of new products, etc.) has been studied, the results of the study have been given, the main measures for creating demand for a company providing consumer services, event budget have been defined. An economic assessment of the effectiveness of the proposed measures in the form of an expected increase in revenue and payback periods has been given. Using the proposed set of measures will allow you to actively influence the process of forming the company’s demand in the market of household services.
format	article
author	A. N. Krylov G. P. Kuzina A. I. Mozgovoy
author_facet	A. N. Krylov G. P. Kuzina A. I. Mozgovoy
author_sort	A. N. Krylov
title	TOWARDS THE ISSUE ON DEMAND GENERATION IN THE SERVICE MARKET
title_short	TOWARDS THE ISSUE ON DEMAND GENERATION IN THE SERVICE MARKET
title_full	TOWARDS THE ISSUE ON DEMAND GENERATION IN THE SERVICE MARKET
title_fullStr	TOWARDS THE ISSUE ON DEMAND GENERATION IN THE SERVICE MARKET
title_full_unstemmed	TOWARDS THE ISSUE ON DEMAND GENERATION IN THE SERVICE MARKET
title_sort	towards the issue on demand generation in the service market
publisher	Publishing House of the State University of Management
publishDate	2020
url	https://doaj.org/article/ae118dbad4d74a2682b8d4b2cec92f20
work_keys_str_mv	AT ankrylov towardstheissueondemandgenerationintheservicemarket AT gpkuzina towardstheissueondemandgenerationintheservicemarket AT aimozgovoy towardstheissueondemandgenerationintheservicemarket
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TOWARDS THE ISSUE ON DEMAND GENERATION IN THE SERVICE MARKET

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