TOWARDS THE ISSUE ON DEMAND GENERATION IN THE SERVICE MARKET

TOWARDS THE ISSUE ON DEMAND GENERATION IN THE SERVICE MARKET

The features of supply and demand in the service market, the main trends in the market of household services, its dynamics for the period from 2010 to the present in the Russian Federation have been considered. The level of influence of marketing tools on the customer’s perception (collaboration, fu...

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Autores principales: A. N. Krylov, G. P. Kuzina, A. I. Mozgovoy
Formato: article
Lenguaje:RU
Publicado: Publishing House of the State University of Management 2020
Materias:
service market
demand generation
marketing tools
collaboration
business diversification
employee motivation
special offers
loyalty program
Sociology (General)
HM401-1281
Economics as a science
HB71-74
Acceso en línea:https://doaj.org/article/ae118dbad4d74a2682b8d4b2cec92f20
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