UNIVERSITY MARKETING IN AN AGE OF DIGITAL GLOBALIZATION

Digital globalization is regarded as the environment for the functioning of the 21st century’s university. Problems of digitalization of industries, globalization of markets, growing instability and uncertainty of the environment, increased social inequality, networking, platformization of business...

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Autor principal: I. V. Alyoshina
Formato: article
Lenguaje:RU
Publicado: Publishing House of the State University of Management 2021
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Acceso en línea:https://doaj.org/article/ae84ef9dcdbd4e978d6355dee94f0f59
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