Analisis Faktor-Faktor Yang Mempengaruhi Minat Beli Konsumen Dalam Membeli Rumah Di Kota Batam

The purpose of this study is to determine whether the factors that can be used for the purchase of houses in the city of Batam. This study uses multiple linear regression analysis with SPSS Version 20 program. Population which is society of Batam City. The sample used is 399 people with proportional...

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Autores principales:	Nora Pitri Nainggolan, Heryenzus Heryenzus
Formato:	article
Lenguaje:	ID
Publicado:	Universitas Muhammadiyah Sumatera Utara 2018
Materias:	product quality, price, location, promotion, buying interest Management. Industrial management HD28-70 Business HF5001-6182
Acceso en línea:	https://doaj.org/article/af90881243d541638c7b7c444744224e
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spelling	oai:doaj.org-article:af90881243d541638c7b7c444744224e2021-11-05T05:03:35ZAnalisis Faktor-Faktor Yang Mempengaruhi Minat Beli Konsumen Dalam Membeli Rumah Di Kota Batam1693-76192580-417010.30596/jimb.v19i1.1772https://doaj.org/article/af90881243d541638c7b7c444744224e2018-04-01T00:00:00Zhttp://jurnal.umsu.ac.id/index.php/mbisnis/article/view/1772https://doaj.org/toc/1693-7619https://doaj.org/toc/2580-4170The purpose of this study is to determine whether the factors that can be used for the purchase of houses in the city of Batam. This study uses multiple linear regression analysis with SPSS Version 20 program. Population which is society of Batam City. The sample used is 399 people with proportional sampling method. The results show that the quality of products to buy consumers in buying a house in the City of batamuling significant. The influence of prices on consumers in buying a home in Batam City is significant. The partial influence of location on consumer interest in buying a house in Batam City is significant. The effect of partial promotion on consumer interest in buying a house in Batam City has a significant effect. And requirements have a significant effect on product quality, price, location, promotion to consumer purchase in buying house in Batam City.Nora Pitri NainggolanHeryenzus HeryenzusUniversitas Muhammadiyah Sumatera Utaraarticleproduct quality, price, location, promotion, buying interestManagement. Industrial managementHD28-70BusinessHF5001-6182IDJurnal Ilmiah Manajemen dan Bisnis, Vol 19, Iss 1, Pp 41-54 (2018)
institution	DOAJ
collection	DOAJ
language	ID
topic	product quality, price, location, promotion, buying interest Management. Industrial management HD28-70 Business HF5001-6182
spellingShingle	product quality, price, location, promotion, buying interest Management. Industrial management HD28-70 Business HF5001-6182 Nora Pitri Nainggolan Heryenzus Heryenzus Analisis Faktor-Faktor Yang Mempengaruhi Minat Beli Konsumen Dalam Membeli Rumah Di Kota Batam
description	The purpose of this study is to determine whether the factors that can be used for the purchase of houses in the city of Batam. This study uses multiple linear regression analysis with SPSS Version 20 program. Population which is society of Batam City. The sample used is 399 people with proportional sampling method. The results show that the quality of products to buy consumers in buying a house in the City of batamuling significant. The influence of prices on consumers in buying a home in Batam City is significant. The partial influence of location on consumer interest in buying a house in Batam City is significant. The effect of partial promotion on consumer interest in buying a house in Batam City has a significant effect. And requirements have a significant effect on product quality, price, location, promotion to consumer purchase in buying house in Batam City.
format	article
author	Nora Pitri Nainggolan Heryenzus Heryenzus
author_facet	Nora Pitri Nainggolan Heryenzus Heryenzus
author_sort	Nora Pitri Nainggolan
title	Analisis Faktor-Faktor Yang Mempengaruhi Minat Beli Konsumen Dalam Membeli Rumah Di Kota Batam
title_short	Analisis Faktor-Faktor Yang Mempengaruhi Minat Beli Konsumen Dalam Membeli Rumah Di Kota Batam
title_full	Analisis Faktor-Faktor Yang Mempengaruhi Minat Beli Konsumen Dalam Membeli Rumah Di Kota Batam
title_fullStr	Analisis Faktor-Faktor Yang Mempengaruhi Minat Beli Konsumen Dalam Membeli Rumah Di Kota Batam
title_full_unstemmed	Analisis Faktor-Faktor Yang Mempengaruhi Minat Beli Konsumen Dalam Membeli Rumah Di Kota Batam
title_sort	analisis faktor-faktor yang mempengaruhi minat beli konsumen dalam membeli rumah di kota batam
publisher	Universitas Muhammadiyah Sumatera Utara
publishDate	2018
url	https://doaj.org/article/af90881243d541638c7b7c444744224e
work_keys_str_mv	AT norapitrinainggolan analisisfaktorfaktoryangmempengaruhiminatbelikonsumendalammembelirumahdikotabatam AT heryenzusheryenzus analisisfaktorfaktoryangmempengaruhiminatbelikonsumendalammembelirumahdikotabatam
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Analisis Faktor-Faktor Yang Mempengaruhi Minat Beli Konsumen Dalam Membeli Rumah Di Kota Batam

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