Modern methods of evaluating the logistics strategy of finished product sales management

The main approaches to evaluation of efficiency of logistic strategy of the organization s finished product sales management have been reviewed. The features of traditional and innovative methods of evaluation have been revealed: assessment based on investment efficiency; evaluation of the strategy...

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Autores principales: M. Yu. Uchirova, L. A. Iliin
Formato: article
Lenguaje:RU
Publicado: Publishing House of the State University of Management 2020
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Acceso en línea:https://doaj.org/article/afe82ca9caef48ba953e1f8d6cfaec34
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spelling oai:doaj.org-article:afe82ca9caef48ba953e1f8d6cfaec342021-12-03T07:43:33ZModern methods of evaluating the logistics strategy of finished product sales management1816-42772686-841510.26425/1816-4277-2020-9-49-53https://doaj.org/article/afe82ca9caef48ba953e1f8d6cfaec342020-10-01T00:00:00Zhttps://vestnik.guu.ru/jour/article/view/2388https://doaj.org/toc/1816-4277https://doaj.org/toc/2686-8415The main approaches to evaluation of efficiency of logistic strategy of the organization s finished product sales management have been reviewed. The features of traditional and innovative methods of evaluation have been revealed: assessment based on investment efficiency; evaluation of the strategy based on a system of balanced indicators; the method of expert assessments; assessments based on simulation modeling; multi-criteria evaluation methods; combined forecast method. According to the provided information, the main formation disadvantages of the assessment method and its actual implementation have been highlighted: a low degree of formalization of the model; subjectivity of initial data; the lack of indicators taking into сonsideration influence of the external environment; the lack of associated risk assessment; the difficulty of constructing evaluation models, only some key parameters are taken into account.M. Yu. UchirovaL. A. IliinPublishing House of the State University of Managementarticleefficiencyevaluation methodsfinished productsforecastindicator systemlogistic strategysales managementuncertaintySociology (General)HM401-1281Economics as a scienceHB71-74RUВестник университета, Vol 0, Iss 9, Pp 49-53 (2020)
institution DOAJ
collection DOAJ
language RU
topic efficiency
evaluation methods
finished products
forecast
indicator system
logistic strategy
sales management
uncertainty
Sociology (General)
HM401-1281
Economics as a science
HB71-74
spellingShingle efficiency
evaluation methods
finished products
forecast
indicator system
logistic strategy
sales management
uncertainty
Sociology (General)
HM401-1281
Economics as a science
HB71-74
M. Yu. Uchirova
L. A. Iliin
Modern methods of evaluating the logistics strategy of finished product sales management
description The main approaches to evaluation of efficiency of logistic strategy of the organization s finished product sales management have been reviewed. The features of traditional and innovative methods of evaluation have been revealed: assessment based on investment efficiency; evaluation of the strategy based on a system of balanced indicators; the method of expert assessments; assessments based on simulation modeling; multi-criteria evaluation methods; combined forecast method. According to the provided information, the main formation disadvantages of the assessment method and its actual implementation have been highlighted: a low degree of formalization of the model; subjectivity of initial data; the lack of indicators taking into сonsideration influence of the external environment; the lack of associated risk assessment; the difficulty of constructing evaluation models, only some key parameters are taken into account.
format article
author M. Yu. Uchirova
L. A. Iliin
author_facet M. Yu. Uchirova
L. A. Iliin
author_sort M. Yu. Uchirova
title Modern methods of evaluating the logistics strategy of finished product sales management
title_short Modern methods of evaluating the logistics strategy of finished product sales management
title_full Modern methods of evaluating the logistics strategy of finished product sales management
title_fullStr Modern methods of evaluating the logistics strategy of finished product sales management
title_full_unstemmed Modern methods of evaluating the logistics strategy of finished product sales management
title_sort modern methods of evaluating the logistics strategy of finished product sales management
publisher Publishing House of the State University of Management
publishDate 2020
url https://doaj.org/article/afe82ca9caef48ba953e1f8d6cfaec34
work_keys_str_mv AT myuuchirova modernmethodsofevaluatingthelogisticsstrategyoffinishedproductsalesmanagement
AT lailiin modernmethodsofevaluatingthelogisticsstrategyoffinishedproductsalesmanagement
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