Kiprah Aktor Warganet melalui Media Sosial dalam Pemasaran Digital: Studi Kasus pada #HondaBeAT

This study aims to determine the role of netizen actors on social media in the digital marketing of a product brand, like #HondaBeAT. Nowadays, the use of social media to exchange information is increasing for the dissemination of messages and other contents. In the digital marketing ecosystem, soci...

Descripción completa

Guardado en:

Detalles Bibliográficos
Autores principales:	Bambang Arianto, Andriya Risdwiyanto
Formato:	article
Lenguaje:	EN ID
Publicado:	Universitas Proklamasi 45 Yogyakarta 2021
Materias:	digital marketing drone emprit academic hashtags netizen actors social media Business HF5001-6182 Management. Industrial management HD28-70
Acceso en línea:	https://doaj.org/article/b0079a8ba6c74bb7af7797c6ca4fdc26
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

id	oai:doaj.org-article:b0079a8ba6c74bb7af7797c6ca4fdc26
record_format	dspace
spelling	oai:doaj.org-article:b0079a8ba6c74bb7af7797c6ca4fdc262021-11-13T12:08:46ZKiprah Aktor Warganet melalui Media Sosial dalam Pemasaran Digital: Studi Kasus pada #HondaBeAT2089-550X2527-663810.30588/jmp.v11i1.636https://doaj.org/article/b0079a8ba6c74bb7af7797c6ca4fdc262021-08-01T00:00:00Zhttps://ejournal.up45.ac.id/index.php/maksipreneur/article/view/636https://doaj.org/toc/2089-550Xhttps://doaj.org/toc/2527-6638This study aims to determine the role of netizen actors on social media in the digital marketing of a product brand, like #HondaBeAT. Nowadays, the use of social media to exchange information is increasing for the dissemination of messages and other contents. In the digital marketing ecosystem, social media plays an important role in introducing products, enhancing a positive image, and building relationships with customers. The use of social media platforms, such as Twitter and Instagram, has attracted the attention of the younger generation, especially the millennial generation (Y) and the post-millennial generation (Z). The level of effectiveness of digital marketing is also influenced and determined by the progress of netizen actors, such as followers, influencers, and buzzers. Their role is increasingly important to convey information more effectively through various product and service brand content on various social media platforms. This study uses a qualitative approach to analyze data from social media conversations on Twitter and Instagram within a certain period of time with the help of the Drone Emprit Academic (DEA) application. This research reveals the progress of netizen actors on the company’s official accounts of Twitter and Instagram as a basic understanding for designing and compiling digital marketing strategies using product brand hashtags. This study also found that the netizen actors studied had their respective roles in strengthening the delivery of messages and content on social media.Bambang AriantoAndriya RisdwiyantoUniversitas Proklamasi 45 Yogyakartaarticledigital marketingdrone emprit academichashtagsnetizen actorssocial mediaBusinessHF5001-6182Management. Industrial managementHD28-70ENIDJurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship, Vol 11, Iss 1, Pp 19-46 (2021)
institution	DOAJ
collection	DOAJ
language	EN ID
topic	digital marketing drone emprit academic hashtags netizen actors social media Business HF5001-6182 Management. Industrial management HD28-70
spellingShingle	digital marketing drone emprit academic hashtags netizen actors social media Business HF5001-6182 Management. Industrial management HD28-70 Bambang Arianto Andriya Risdwiyanto Kiprah Aktor Warganet melalui Media Sosial dalam Pemasaran Digital: Studi Kasus pada #HondaBeAT
description	This study aims to determine the role of netizen actors on social media in the digital marketing of a product brand, like #HondaBeAT. Nowadays, the use of social media to exchange information is increasing for the dissemination of messages and other contents. In the digital marketing ecosystem, social media plays an important role in introducing products, enhancing a positive image, and building relationships with customers. The use of social media platforms, such as Twitter and Instagram, has attracted the attention of the younger generation, especially the millennial generation (Y) and the post-millennial generation (Z). The level of effectiveness of digital marketing is also influenced and determined by the progress of netizen actors, such as followers, influencers, and buzzers. Their role is increasingly important to convey information more effectively through various product and service brand content on various social media platforms. This study uses a qualitative approach to analyze data from social media conversations on Twitter and Instagram within a certain period of time with the help of the Drone Emprit Academic (DEA) application. This research reveals the progress of netizen actors on the company’s official accounts of Twitter and Instagram as a basic understanding for designing and compiling digital marketing strategies using product brand hashtags. This study also found that the netizen actors studied had their respective roles in strengthening the delivery of messages and content on social media.
format	article
author	Bambang Arianto Andriya Risdwiyanto
author_facet	Bambang Arianto Andriya Risdwiyanto
author_sort	Bambang Arianto
title	Kiprah Aktor Warganet melalui Media Sosial dalam Pemasaran Digital: Studi Kasus pada #HondaBeAT
title_short	Kiprah Aktor Warganet melalui Media Sosial dalam Pemasaran Digital: Studi Kasus pada #HondaBeAT
title_full	Kiprah Aktor Warganet melalui Media Sosial dalam Pemasaran Digital: Studi Kasus pada #HondaBeAT
title_fullStr	Kiprah Aktor Warganet melalui Media Sosial dalam Pemasaran Digital: Studi Kasus pada #HondaBeAT
title_full_unstemmed	Kiprah Aktor Warganet melalui Media Sosial dalam Pemasaran Digital: Studi Kasus pada #HondaBeAT
title_sort	kiprah aktor warganet melalui media sosial dalam pemasaran digital: studi kasus pada #hondabeat
publisher	Universitas Proklamasi 45 Yogyakarta
publishDate	2021
url	https://doaj.org/article/b0079a8ba6c74bb7af7797c6ca4fdc26
work_keys_str_mv	AT bambangarianto kiprahaktorwarganetmelaluimediasosialdalampemasarandigitalstudikasuspadahondabeat AT andriyarisdwiyanto kiprahaktorwarganetmelaluimediasosialdalampemasarandigitalstudikasuspadahondabeat
_version_	1718430275186196480

Kiprah Aktor Warganet melalui Media Sosial dalam Pemasaran Digital: Studi Kasus pada #HondaBeAT

Ejemplares similares