Kiprah Aktor Warganet melalui Media Sosial dalam Pemasaran Digital: Studi Kasus pada #HondaBeAT
This study aims to determine the role of netizen actors on social media in the digital marketing of a product brand, like #HondaBeAT. Nowadays, the use of social media to exchange information is increasing for the dissemination of messages and other contents. In the digital marketing ecosystem, soci...
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| Autores principales: | , |
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| Formato: | article |
| Lenguaje: | EN ID |
| Publicado: |
Universitas Proklamasi 45 Yogyakarta
2021
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/b0079a8ba6c74bb7af7797c6ca4fdc26 |
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